# Quiet Luxury Menswear Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/quiet-luxury Data refreshed: September 29, 2026 Quiet Luxury appeared in 16.0% of looks at the SS27 menswear shows, up from 10.8% in SS26. 91 designers showed it across 775 looks. ## Numbers - Share of looks: 16.0% - Share in SS26: 10.8% - Change: +5.3 pts (rising) - Looks: 775 - Designers: 91 - Rank: #4 of 44 key themes by share of looks ## Top designers by look count - Giorgio Armani: 114 - Brunello Cucinelli: 37 - Brioni: 36 - 88 more designers in T-Fashion ## By fashion week - Paris: 13.0% of looks (242 looks) - Milan: 32.9% of looks (437 looks) - New York: 4.5% of looks (22 looks) - London: 3.9% of looks (17 looks) ## Worn with - Pants (apparel): 85% of the trend's looks - Jacket (apparel): 66% of the trend's looks - White (color): 31% of the trend's looks - Black (color): 27% of the trend's looks - Minimalist (theme): 57% of the trend's looks - Riviera (theme): 23% of the trend's looks ## Runway looks 11 of 775 looks. Every look is in T-Fashion. - Lemaire look 43, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0043-16a3496c.jpg?format=auto&width=640 - Hermès look 36, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0036-081818ca.jpg?format=auto&width=640 - Dior Men look 4, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0004-653d6a2b.jpg?format=auto&width=640 - Durazzi look 27, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/durazzi/ready_to_wear_womenswear/photos/0027-b322d87d.jpg?format=auto&width=640 - Officine Générale look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0001-477dbbf2.jpg?format=auto&width=640 - Agnes B look 16, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0016-1a93d6df.jpg?format=auto&width=640 - Ralph Lauren look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ralph-lauren/ready_to_wear_menswear/photos/0005-d3b26cc8.jpg?format=auto&width=640 - Auralee look 3, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/auralee/ready_to_wear_menswear/photos/0003-76af1455.jpg?format=auto&width=640 - Brioni look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brioni/ready_to_wear_menswear/photos/0002-dde1f557.jpg?format=auto&width=640 - Edis Pala look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/edis-pala/ready_to_wear_womenswear/photos/0015-a5eac91f.jpg?format=auto&width=640 - William Fan look 29, Berlin: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/berlin/william-fan/ready_to_wear/photos/0029-f43f6cbc.jpg?format=auto&width=640 ## FAQ **How popular was Quiet Luxury at the SS27 menswear shows?** Quiet Luxury appeared in 775 looks from 91 designers. That is 16.0% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is Quiet Luxury a trend for spring 2027?** Rising on the runways. Its share of looks is 16.0%, up from 10.8% in SS26. **Which designers showed the most Quiet Luxury for SS27?** Giorgio Armani (114 looks), Brunello Cucinelli (37 looks) and Brioni (36 looks). **Which fashion week showed the most Quiet Luxury?** Milan, where 32.9% of looks carried it (437 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/menswear/preppy): 11.3% of looks - [Minimalist](https://tfashion.ai/runway/ss27/menswear/minimalist): 23.9% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/ivy-league): 4.3% of looks - [90s Retro](https://tfashion.ai/runway/ss27/menswear/90s-retro): 4.1% of looks - [Riviera](https://tfashion.ai/runway/ss27/menswear/riviera): 6.9% of looks - [Androgynous](https://tfashion.ai/runway/ss27/menswear/androgynous): 19.8% of looks - [Rock](https://tfashion.ai/runway/ss27/menswear/rock): 2.7% of looks - [Country Club](https://tfashion.ai/runway/ss27/menswear/country-club): 2.0% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).