# Riviera Menswear Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/riviera Data refreshed: September 29, 2026 Riviera appeared in 6.9% of looks at the SS27 menswear shows, up from 4.0% in SS26. 48 designers showed it across 333 looks. ## Numbers - Share of looks: 6.9% - Share in SS26: 4.0% - Change: +2.9 pts (rising) - Looks: 333 - Designers: 48 - Rank: #9 of 44 key themes by share of looks ## Top designers by look count - Dolce & Gabbana: 65 - Giorgio Armani: 50 - Zegna: 23 - 45 more designers in T-Fashion ## By fashion week - Paris: 3.3% of looks (61 looks) - Milan: 16.1% of looks (214 looks) - New York: 1.4% of looks (7 looks) - London: 2.5% of looks (11 looks) ## Worn with - Pants (apparel): 72% of the trend's looks - Jacket (apparel): 58% of the trend's looks - White (color): 40% of the trend's looks - Almond (color): 15% of the trend's looks - Quiet Luxury (theme): 53% of the trend's looks - Old Money (theme): 14% of the trend's looks ## Runway looks 11 of 333 looks. Every look is in T-Fashion. - Giorgio Armani look 138, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0138-9cfbc6d1.jpg?format=auto&width=640 - Officine Générale look 34, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0034-1f83ec4d.jpg?format=auto&width=640 - Agnes B look 16, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0016-1a93d6df.jpg?format=auto&width=640 - Rowen Rose look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0014-f6de8247.jpg?format=auto&width=640 - Zegna look 1, Los Angeles: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/los-angeles/zegna/ready_to_wear_menswear/photos/0001-b49984d3.jpg?format=auto&width=640 - Soshiotsuki look 3, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/soshiotsuki/ready_to_wear_menswear/photos/0003-dd552fdb.jpg?format=auto&width=640 - Emporio Armani look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0005-95dd4246.jpg?format=auto&width=640 - Ziggy Chen look 28, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ziggy-chen/ready_to_wear_menswear/photos/0028-6ad6e8ee.jpg?format=auto&width=640 - Jacquemus look 45, Corsica: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/corsica/jacquemus/ready_to_wear/photos/0045-f3735221.jpg?format=auto&width=640 - Etro look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0002-6e14fe24.jpg?format=auto&width=640 - Louis Vuitton look 43, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/louis-vuitton/ready_to_wear_menswear/photos/0043-ef0d74cd.jpg?format=auto&width=640 ## FAQ **How popular was Riviera at the SS27 menswear shows?** Riviera appeared in 333 looks from 48 designers. That is 6.9% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is Riviera a trend for spring 2027?** Rising on the runways. Its share of looks is 6.9%, up from 4.0% in SS26. **Which designers showed the most Riviera for SS27?** Dolce & Gabbana (65 looks), Giorgio Armani (50 looks) and Zegna (23 looks). **Which fashion week showed the most Riviera?** Milan, where 16.1% of looks carried it (214 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/menswear/preppy): 11.3% of looks - [Minimalist](https://tfashion.ai/runway/ss27/menswear/minimalist): 23.9% of looks - [Quiet Luxury](https://tfashion.ai/runway/ss27/menswear/quiet-luxury): 16.0% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/ivy-league): 4.3% of looks - [90s Retro](https://tfashion.ai/runway/ss27/menswear/90s-retro): 4.1% of looks - [Androgynous](https://tfashion.ai/runway/ss27/menswear/androgynous): 19.8% of looks - [Rock](https://tfashion.ai/runway/ss27/menswear/rock): 2.7% of looks - [Country Club](https://tfashion.ai/runway/ss27/menswear/country-club): 2.0% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).