# Rustic Menswear Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/rustic Data refreshed: September 29, 2026 Rustic appeared in 1.7% of looks at the SS27 menswear shows, about the same as SS26 (1.8%). 36 designers showed it across 81 looks. ## Numbers - Share of looks: 1.7% - Share in SS26: 1.8% - Change: −0.1 pts (steady) - Looks: 81 - Designers: 36 - Rank: #30 of 44 key themes by share of looks ## Top designers by look count - John Alexander Skelton: 11 - Ziggy Chen: 11 - Undercover: 8 - 33 more designers in T-Fashion ## By fashion week - Paris: 3.4% of looks (63 looks) - Milan: 0.7% of looks (9 looks) ## Worn with - Pants (apparel): 59% of the trend's looks - Jacket (apparel): 44% of the trend's looks - Chocolate (color): 25% of the trend's looks - Sand (color): 21% of the trend's looks - Avant-Garde (theme): 25% of the trend's looks - Indie (theme): 22% of the trend's looks ## Runway looks 11 of 81 looks. Every look is in T-Fashion. - Hermès look 24, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hermes/ready_to_wear_menswear/photos/0024-0dfccaf1.jpg?format=auto&width=640 - Ziggy Chen look 27, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ziggy-chen/ready_to_wear_menswear/photos/0027-e75d7b1f.jpg?format=auto&width=640 - Dior Men look 61, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0061-8a883cfa.jpg?format=auto&width=640 - Beautiful People look 17, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/beautiful-people/ready_to_wear_menswear/photos/0017-419e3aff.jpg?format=auto&width=640 - Auralee look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/auralee/ready_to_wear_menswear/photos/0031-88dc07e7.jpg?format=auto&width=640 - Giorgio Armani look 99, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0099-86615c76.jpg?format=auto&width=640 - Ancellm look 3, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/ancellm/ready_to_wear/photos/0003-9c79e658.jpg?format=auto&width=640 - Song For The Mute look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/song-for-the-mute/ready_to_wear_menswear/photos/0007-c3a53028.jpg?format=auto&width=640 - Lemaire look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0031-83825543.jpg?format=auto&width=640 - Undercover look 11, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/undercover/ready_to_wear_menswear/photos/0011-705c7715.jpg?format=auto&width=640 - Kenzo look 37, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/kenzo/ready_to_wear_menswear/photos/0037-3ca2116e.jpg?format=auto&width=640 ## FAQ **How popular was Rustic at the SS27 menswear shows?** Rustic appeared in 81 looks from 36 designers. That is 1.7% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is Rustic a trend for spring 2027?** Steady on the runways. Its share of looks is 1.7%, about the same as SS26 (1.8%). **Which designers showed the most Rustic for SS27?** John Alexander Skelton (11 looks), Ziggy Chen (11 looks) and Undercover (8 looks). **Which fashion week showed the most Rustic?** Paris, where 3.4% of looks carried it (63 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Preppy](https://tfashion.ai/runway/ss27/menswear/preppy): 11.3% of looks - [Minimalist](https://tfashion.ai/runway/ss27/menswear/minimalist): 23.9% of looks - [Quiet Luxury](https://tfashion.ai/runway/ss27/menswear/quiet-luxury): 16.0% of looks - [Ivy League](https://tfashion.ai/runway/ss27/menswear/ivy-league): 4.3% of looks - [90s Retro](https://tfashion.ai/runway/ss27/menswear/90s-retro): 4.1% of looks - [Riviera](https://tfashion.ai/runway/ss27/menswear/riviera): 6.9% of looks - [Androgynous](https://tfashion.ai/runway/ss27/menswear/androgynous): 19.8% of looks - [Rock](https://tfashion.ai/runway/ss27/menswear/rock): 2.7% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).