# Terra Cotta Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/terra-cotta Data refreshed: September 29, 2026 Terra cotta appeared in 0.8% of looks at the SS27 menswear shows, down from 1.3% in SS26. 27 designers showed it across 40 looks. ## Numbers - Share of looks: 0.8% - Share in SS26: 1.3% - Change: −0.5 pts (fading) - Looks: 40 - Designers: 27 - Rank: #47 of 57 key colors by share of looks - Closest Pantone: 16-1526 TCX (#D38377) ## Top designers by look count - Zegna: 5 - Etro: 3 - Tod's: 3 - 24 more designers in T-Fashion ## By fashion week - Paris: 0.6% of looks (11 looks) - Milan: 1.1% of looks (15 looks) - New York: 0.8% of looks (4 looks) - London: 0.9% of looks (4 looks) ## Worn with - Jacket (apparel): 28% of the trend's looks - Shorts (apparel): 25% of the trend's looks - Striped (pattern): 25% of the trend's looks - Twill (fabric): 20% of the trend's looks - Satin (fabric): 15% of the trend's looks ## Runway looks 11 of 40 looks. Every look is in T-Fashion. - Dries Van Noten look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dries-van-noten/ready_to_wear_menswear/photos/0007-b62edfec.jpg?format=auto&width=640 - Canali look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/canali/ready_to_wear_menswear/photos/0002-a4381ed1.jpg?format=auto&width=640 - Saint Laurent look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/saint-laurent/ready_to_wear_menswear/photos/0019-54a6bb62.jpg?format=auto&width=640 - Zegna look 50, Los Angeles: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/los-angeles/zegna/ready_to_wear_menswear/photos/0050-f0df7fa3.jpg?format=auto&width=640 - Amiri look 33, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/amiri/ready_to_wear_menswear/photos/0033-03053adf.jpg?format=auto&width=640 - Tod's look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tod-s/ready_to_wear_menswear/photos/0007-0ac10f63.jpg?format=auto&width=640 - Etro look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_menswear/photos/0026-d93c8d51.jpg?format=auto&width=640 - Tell The Truth look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tell-the-truth/ready_to_wear_menswear/photos/0002-fcdc9a0b.jpg?format=auto&width=640 - Études Studio look 23, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/etudes-studio/ready_to_wear_menswear/photos/0023-302327d7.jpg?format=auto&width=640 - Junya Watanabe look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/junya-watanabe/ready_to_wear_menswear/photos/0018-52ffa499.jpg?format=auto&width=640 - Msgm look 33, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_menswear/photos/0033-dcfcae8d.jpg?format=auto&width=640 ## FAQ **How popular was terra cotta at the SS27 menswear shows?** Terra cotta appeared in 40 looks from 27 designers. That is 0.8% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is terra cotta a trend for spring 2027?** Fading on the runways. Its share of looks is 0.8%, down from 1.3% in SS26. **Which designers showed the most terra cotta for SS27?** Zegna (5 looks), Etro (3 looks) and Tod's (3 looks). **Which fashion week showed the most terra cotta?** Milan, where 1.1% of looks carried it (15 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.2% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon): 1.7% of looks - [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.5% of looks - [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru): 4.2% of looks - [Orange](https://tfashion.ai/runway/ss27/menswear/orange): 1.3% of looks - [Mint](https://tfashion.ai/runway/ss27/menswear/mint): 0.7% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.8% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).