# White Menswear Color Trend, Spring 2027 Runways Source: https://tfashion.ai/runway/ss27/menswear/white Data refreshed: September 29, 2026 White appeared in 30.8% of looks at the SS27 menswear shows, up from 26.8% in SS26. 191 designers showed it across 1,496 looks. ## Numbers - Share of looks: 30.8% - Share in SS26: 26.8% - Change: +4.0 pts (rising) - Looks: 1,496 - Designers: 191 - Rank: #2 of 57 key colors by share of looks - Closest Pantone: 11-0601 TCX (#F4F9FF) ## Top designers by look count - Ralph Lauren: 41 - Thom Browne: 33 - Dolce & Gabbana: 33 - 188 more designers in T-Fashion ## By fashion week - Paris: 24.8% of looks (461 looks) - Milan: 33.9% of looks (450 looks) - New York: 45.9% of looks (222 looks) - London: 33.3% of looks (145 looks) ## Worn with - Shirts (apparel): 40% of the trend's looks - Pants (apparel): 21% of the trend's looks - Striped (pattern): 23% of the trend's looks - Checked (pattern): 7% of the trend's looks - Poplin (fabric): 32% of the trend's looks - Twill (fabric): 21% of the trend's looks ## Runway looks 11 of 1,496 looks. Every look is in T-Fashion. - Gmbh look 6, Berlin: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/berlin/gmbh/ready_to_wear_menswear/photos/0006-c616e333.jpg?format=auto&width=640 - Emporio Armani look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0005-95dd4246.jpg?format=auto&width=640 - Libertine look 20, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/libertine/ready_to_wear/photos/0020-5aeccb1f.jpg?format=auto&width=640 - Agnes B look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/agnes-b/ready_to_wear_menswear/photos/0001-390ffd6a.jpg?format=auto&width=640 - Edis Pala look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/edis-pala/ready_to_wear_womenswear/photos/0015-a5eac91f.jpg?format=auto&width=640 - Dior Men look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/dior-men/ready_to_wear_menswear/photos/0018-b206172b.jpg?format=auto&width=640 - Palomo Spain look 14, Madrid: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/madrid/palomo-spain/ready_to_wear/photos/0014-2fde68e2.jpg?format=auto&width=640 - Pronounce look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/pronounce/ready_to_wear_menswear/photos/0014-d26bb9f3.jpg?format=auto&width=640 - Simone Rocha look 36, Florence: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/florence/simone-rocha/ready_to_wear_menswear/photos/0036-cf49d372.jpg?format=auto&width=640 - Soshiotsuki look 3, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/soshiotsuki/ready_to_wear_menswear/photos/0003-dd552fdb.jpg?format=auto&width=640 - Beautiful People look 20, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/beautiful-people/ready_to_wear_menswear/photos/0020-cc3e48fd.jpg?format=auto&width=640 ## FAQ **How popular was white at the SS27 menswear shows?** White appeared in 1,496 looks from 191 designers. That is 30.8% of all looks T-Fashion analyzed for the SS27 menswear shows. **Is white a trend for spring 2027?** Rising on the runways. Its share of looks is 30.8%, up from 26.8% in SS26. **Which designers showed the most white for SS27?** Ralph Lauren (41 looks), Thom Browne (33 looks) and Dolce & Gabbana (33 looks). **Which fashion week showed the most white?** New York, where 45.9% of looks carried it (222 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26. ## Related trends - [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.2% of looks - [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon): 1.7% of looks - [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.5% of looks - [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru): 4.2% of looks - [Orange](https://tfashion.ai/runway/ss27/menswear/orange): 1.3% of looks - [Mint](https://tfashion.ai/runway/ss27/menswear/mint): 0.7% of looks - [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.8% of looks - [Camel](https://tfashion.ai/runway/ss27/menswear/camel): 5.6% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).