# Wine Menswear Color Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/menswear/wine
Data refreshed: September 29, 2026

Wine appeared in 1.4% of looks at the SS27 menswear shows, down from 1.7% in SS26. 43 designers showed it across 66 looks.

## Numbers

- Share of looks: 1.4%
- Share in SS26: 1.7%
- Change: −0.3 pts (fading)
- Looks: 66
- Designers: 43
- Rank: #33 of 57 key colors by share of looks
- Closest Pantone: 19-1627 TCX (#582B36)

## Top designers by look count

- Tommy Hilfiger: 5
- Prada: 3
- Lemaire: 3
- 40 more designers in T-Fashion

## By fashion week

- Paris: 1.1% of looks (20 looks)
- Milan: 2.0% of looks (26 looks)
- New York: 1.7% of looks (8 looks)
- London: 0.9% of looks (4 looks)

## Worn with

- Jacket (apparel): 35% of the trend's looks
- Pants (apparel): 29% of the trend's looks
- Striped (pattern): 12% of the trend's looks
- Checked (pattern): 11% of the trend's looks
- Twill (fabric): 27% of the trend's looks
- Leather (fabric): 15% of the trend's looks

## Runway looks

11 of 66 looks. Every look is in T-Fashion.

- Act No.1 look 9, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0009-a015db56.jpg?format=auto&width=640
- Saint Laurent look 18, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/saint-laurent/ready_to_wear_menswear/photos/0018-0d1a41e2.jpg?format=auto&width=640
- Prada look 49, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/prada/ready_to_wear_menswear/photos/0049-8fc47586.jpg?format=auto&width=640
- Ranra look 2, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/ranra/ready_to_wear_menswear/photos/0002-1472aba3.jpg?format=auto&width=640
- Lemaire look 37, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/lemaire/ready_to_wear_menswear/photos/0037-36ec67c0.jpg?format=auto&width=640
- Ferragamo look 41, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0041-94595d58.jpg?format=auto&width=640
- Antonio Marras look 42, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0042-983eb4df.jpg?format=auto&width=640
- Philipp Plein look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_womenswear/photos/0004-9a09e90a.jpg?format=auto&width=640
- Attachment look 19, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/attachment/ready_to_wear_menswear/photos/0019-0b147172.jpg?format=auto&width=640
- M & S look 7, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/m-s/ready_to_wear_womenswear/photos/0007-9895fa97.jpg?format=auto&width=640
- Sf1og look 15, Berlin: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/berlin/sf1og/ready_to_wear/photos/0015-b1490ded.jpg?format=auto&width=640

## FAQ

**How popular was wine at the SS27 menswear shows?**

Wine appeared in 66 looks from 43 designers. That is 1.4% of all looks T-Fashion analyzed for the SS27 menswear shows.

**Is wine a trend for spring 2027?**

Fading on the runways. Its share of looks is 1.4%, down from 1.7% in SS26.

**Which designers showed the most wine for SS27?**

Tommy Hilfiger (5 looks), Prada (3 looks) and Lemaire (3 looks).

**Which fashion week showed the most wine?**

Milan, where 2.0% of looks carried it (26 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/menswear/white): 30.8% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/menswear/butter-yellow): 2.2% of looks
- [Lemon](https://tfashion.ai/runway/ss27/menswear/lemon): 1.7% of looks
- [Scarlet](https://tfashion.ai/runway/ss27/menswear/scarlet): 4.5% of looks
- [Ecru](https://tfashion.ai/runway/ss27/menswear/ecru): 4.2% of looks
- [Orange](https://tfashion.ai/runway/ss27/menswear/orange): 1.3% of looks
- [Mint](https://tfashion.ai/runway/ss27/menswear/mint): 0.7% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/menswear/midnight-blue): 9.8% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).