# 70s Retro Trend, Spring 2027 ยท Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/70s-retro Data refreshed: September 29, 2026 70s Retro appeared in 4.7% of looks at the Milan Fashion Week SS27 womenswear shows, up from 2.7% in SS26. 23 designers showed it across 93 looks. ## Numbers - Share of looks: 4.7% - Share in SS26: 2.7% - Change: +2.0 pts (rising) - Looks: 93 - Designers: 23 - Rank: #14 of 25 key themes by share of looks ## In the press 70s Retro came up in 6 articles from Monocle, Vogue and WWD. In the data it was in 4.7% of looks, up from 2.7% in SS26. - Monocle, 2026-09-28: [Best in show: The top 10 collections from Milan Fashion Week](https://monocle.com/fashion/ten-best-shows-milan-fashion-week-spring-summer-2027/). Etro's paisley dresses, kaftans, fringe-trimmed accessories and gladiators evoked 1970s Ibiza. - Vogue, 2026-09-25: [Blumarine Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/blumarine). Hints of racy 1970s Playboy fantasy feed the retro sexiness. - WWD, 2026-09-25: [Emporio Armani Spring 2027: Soft Power](https://wwd.com/runway/spring-2027/milan/emporio-armani/review/). Distressed denim topcoats and a navy tie-dye suit have a 1970s feel. - WWD, 2026-09-25: [Roberto Cavalli Spring 2027: Fashion Maxxing](https://wwd.com/runway/spring-2027/milan/roberto-cavalli/review/). Frayed, strip-hemmed gowns evoke 1970s Stevie Nicks. - WWD, 2026-09-24: [Etro Spring 2027: Fuzzy Halo](https://wwd.com/runway/spring-2027/milan/etro/review/). The frilled dresses carry the brand's familiar 1970s mood. - WWD, 2026-09-23: [Fendi Spring 2027: Through the Looking Glass](https://wwd.com/runway/spring-2027/milan/fendi/review/). Carra's music, headscarves, fur tippets, fringe bags and folkloric vests signal the 1970s. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Etro: 22 - Missoni: 11 - Onitsuka Tiger: 10 - 20 more designers in T-Fashion ## Worn with - Dress (apparel): 51% of the trend's looks - Pants (apparel): 22% of the trend's looks - White (color): 23% of the trend's looks - Black (color): 19% of the trend's looks - Boho (theme): 56% of the trend's looks - Androgynous (theme): 10% of the trend's looks ## Runway looks 11 of 93 looks. Every look is in T-Fashion. - Etro look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_womenswear/photos/0015-bf66a4b7.jpg?format=auto&width=640 - Rowen Rose look 50, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0050-49578370.jpg?format=auto&width=640 - Luisa Beccaria look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/luisa-beccaria/ready_to_wear_womenswear/photos/0007-7ce03b29.jpg?format=auto&width=640 - Missoni look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/missoni/ready_to_wear_womenswear/photos/0026-a225dd0f.jpg?format=auto&width=640 - Brunello Cucinelli look 47, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0047-23eceb35.jpg?format=auto&width=640 - Ermanno Scervino look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ermanno-scervino/ready_to_wear_womenswear/photos/0015-5a78f752.jpg?format=auto&width=640 - Moschino look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/moschino/ready_to_wear_womenswear/photos/0001-e9995870.jpg?format=auto&width=640 - La Doublej look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/la-doublej/ready_to_wear_womenswear/photos/0017-db827178.jpg?format=auto&width=640 - Genny look 37, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/genny/ready_to_wear_womenswear/photos/0037-fd1cea8d.jpg?format=auto&width=640 - Fendi look 55, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/fendi/ready_to_wear_womenswear/photos/0055-f838eeae.jpg?format=auto&width=640 - Onitsuka Tiger look 21, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/onitsuka-tiger/ready_to_wear_womenswear/photos/0021-0de6410e.jpg?format=auto&width=640 ## FAQ **How popular was 70s Retro at the Milan Fashion Week SS27 womenswear shows?** 70s Retro appeared in 93 looks from 23 designers. That is 4.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is 70s Retro a trend for spring 2027?** Rising on the runways. Its share of looks is 4.7%, up from 2.7% in SS26. **Which designers showed the most 70s Retro for SS27?** Etro (22 looks), Missoni (11 looks) and Onitsuka Tiger (10 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Glam](https://tfashion.ai/runway/ss27/milan/glam): 14.9% of looks - [Cottagecore](https://tfashion.ai/runway/ss27/milan/cottagecore): 3.3% of looks - [Boho](https://tfashion.ai/runway/ss27/milan/boho): 9.2% of looks - [Preppy](https://tfashion.ai/runway/ss27/milan/preppy): 4.1% of looks - [Androgynous](https://tfashion.ai/runway/ss27/milan/androgynous): 12.4% of looks - [Maximalist](https://tfashion.ai/runway/ss27/milan/maximalist): 8.3% of looks - [Y2K](https://tfashion.ai/runway/ss27/milan/y2k): 4.9% of looks - [Dark Romance](https://tfashion.ai/runway/ss27/milan/dark-romance): 6.0% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).