# 90s Retro Trend, Spring 2027 · Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/90s-retro Data refreshed: September 29, 2026 90s Retro appeared in 4.3% of looks at the Milan Fashion Week SS27 womenswear shows, up from 3.3% in SS26. 25 designers showed it across 85 looks. ## Numbers - Share of looks: 4.3% - Share in SS26: 3.3% - Change: +1.0 pts (rising) - Looks: 85 - Designers: 25 - Rank: #15 of 25 key themes by share of looks ## In the press 90s Retro came up in 9 articles from Vogue, WWD and W Magazine. In the data it was in 4.3% of looks, up from 3.3% in SS26. - Vogue, 2026-09-27: [Marques’Almeida Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marques-almeida). The founders still cite 1990s editorials from The Face as their reference point. - Vogue, 2026-09-25: [Gucci Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/gucci). Demna revisited the 1990s Gucci he grew up with, including a slinky evening dress that recalls Tom Ford jersey gowns. - Vogue, 2026-09-25: [Tod's Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/tod-s). Tamburini draws on films, music and images from his 1990s teenage years. - WWD, 2026-09-25: [Roberto Cavalli Spring 2027: Fashion Maxxing](https://wwd.com/runway/spring-2027/milan/roberto-cavalli/review/). Fausto Puglisi based Roberto Cavalli jeans and separates on the Cavalli tops and jeans New Yorkers wore from the late 1990s into the early 2000s. - WWD, 2026-09-25: [Tod’s Spring 2027: Making It Your Own](https://wwd.com/runway/spring-2027/milan/tods/review/). 1990s figures from Sade to Linda Evangelista fill the mood board; the critic calls the decade a major Milan influence. - Vogue, 2026-09-24: [Roberto Cavalli Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/roberto-cavalli). Backstage references include grunge-era Courtney Love and Beverly Hills 90210. - Vogue, 2026-09-24: [Marni Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marni). Archive references stretch across the late 1990s and early 2000s. - W Magazine, 2026-09-23: [For Jil Sander Spring 2027, Simone Bellotti Walks the Line Between Severity and Softness](https://www.wmagazine.com/fashion/jil-sander-spring-2027-runway-photos). The designer draws on lyrical 1990s cuts, with deep-V shirts referencing the fall 1995 collection. - Vogue, 2026-09-22: [Prada Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/prada). Prada looked back to the mid-1990s: one plaid may recall the 1996 ugly-chic show, and the bras echo a 1995 Miu Miu show. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Prada: 17 - Fendi: 7 - Marni: 6 - 22 more designers in T-Fashion ## Worn with - Skirts (apparel): 46% of the trend's looks - Dress (apparel): 45% of the trend's looks - Black (color): 42% of the trend's looks - White (color): 20% of the trend's looks - Minimalist (theme): 54% of the trend's looks - Glam (theme): 16% of the trend's looks ## Runway looks 11 of 85 looks. Every look is in T-Fashion. - Jil Sander look 56, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/jil-sander/ready_to_wear_womenswear/photos/0056-48442f86.jpg?format=auto&width=640 - Diesel look 65, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0065-d6f8ec0a.jpg?format=auto&width=640 - Missoni look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/missoni/ready_to_wear_womenswear/photos/0022-377ee974.jpg?format=auto&width=640 - Ermanno Scervino look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ermanno-scervino/ready_to_wear_womenswear/photos/0031-c32a1192.jpg?format=auto&width=640 - Alberta Ferretti look 38, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/alberta-ferretti/ready_to_wear_womenswear/photos/0038-d8871851.jpg?format=auto&width=640 - Etro look 48, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_womenswear/photos/0048-777a43d9.jpg?format=auto&width=640 - Fendi look 46, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/fendi/ready_to_wear_womenswear/photos/0046-8fac832d.jpg?format=auto&width=640 - Sportmax look 19, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sportmax/ready_to_wear_womenswear/photos/0019-b02eae64.jpg?format=auto&width=640 - Ferragamo look 56, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0056-184026a6.jpg?format=auto&width=640 - Marco Rambaldi look 35, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marco-rambaldi/ready_to_wear_womenswear/photos/0035-1067e501.jpg?format=auto&width=640 - Marni look 48, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marni/ready_to_wear_womenswear/photos/0048-72b17f80.jpg?format=auto&width=640 ## FAQ **How popular was 90s Retro at the Milan Fashion Week SS27 womenswear shows?** 90s Retro appeared in 85 looks from 25 designers. That is 4.3% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is 90s Retro a trend for spring 2027?** Rising on the runways. Its share of looks is 4.3%, up from 3.3% in SS26. **Which designers showed the most 90s Retro for SS27?** Prada (17 looks), Fendi (7 looks) and Marni (6 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Glam](https://tfashion.ai/runway/ss27/milan/glam): 14.9% of looks - [Cottagecore](https://tfashion.ai/runway/ss27/milan/cottagecore): 3.3% of looks - [Boho](https://tfashion.ai/runway/ss27/milan/boho): 9.2% of looks - [70s Retro](https://tfashion.ai/runway/ss27/milan/70s-retro): 4.7% of looks - [Preppy](https://tfashion.ai/runway/ss27/milan/preppy): 4.1% of looks - [Androgynous](https://tfashion.ai/runway/ss27/milan/androgynous): 12.4% of looks - [Maximalist](https://tfashion.ai/runway/ss27/milan/maximalist): 8.3% of looks - [Y2K](https://tfashion.ai/runway/ss27/milan/y2k): 4.9% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).