# Boho Trend, Spring 2027 ยท Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/boho Data refreshed: September 29, 2026 Boho appeared in 9.2% of looks at the Milan Fashion Week SS27 womenswear shows, up from 6.0% in SS26. 28 designers showed it across 180 looks. ## Numbers - Share of looks: 9.2% - Share in SS26: 6.0% - Change: +3.2 pts (rising) - Looks: 180 - Designers: 28 - Rank: #8 of 25 key themes by share of looks ## In the press Boho came up in 7 articles from HELLO!, Monocle, InStyle and 2 more. In the data it was in 9.2% of looks, up from 6.0% in SS26. - HELLO!, 2026-09-28: [From bras out to bright boho - the 7 best trends spotted at Milan Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/925700/milan-fashion-week-ss27-trend-report/). Bohemian dressing turns sunnier, with floaty shapes, paisley and sweet shades at Blumarine and Etro. - Monocle, 2026-09-28: [Best in show: The top 10 collections from Milan Fashion Week](https://monocle.com/fashion/ten-best-shows-milan-fashion-week-spring-summer-2027/). Etro leaned on its carefree bohemian side; Fendi added a hippie note with fringing and folk vests. - InStyle, 2026-09-28: [The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More](https://www.instyle.com/best-milan-fashion-week-looks-spring-summer-2027-12142549). Fendi's common thread is a rock-inflected bohemian mood, pairing slips with biker jackets. - WWD, 2026-09-25: [Emporio Armani Spring 2027: Soft Power](https://wwd.com/runway/spring-2027/milan/emporio-armani/review/). The critic describes the denim and tie-dye looks as bohemian. - WWD, 2026-09-24: [Etro Spring 2027: Fuzzy Halo](https://wwd.com/runway/spring-2027/milan/etro/review/). A bohemian spirit shows in sheer, frilled dresses. - WWD, 2026-09-24: [Genny Spring 2027: Fairy-tale Desert](https://wwd.com/runway/spring-2027/milan/genny/review/). The designer is described as in a boho mood, with trailing kaftans and breezy shapes. - Vogue, 2026-09-23: [Etro Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/etro). The reviewer finds the familiar bohemian look lighter and less weighed down this season. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Etro: 43 - Missoni: 27 - Roberto Cavalli: 18 - 25 more designers in T-Fashion ## Worn with - Dress (apparel): 44% of the trend's looks - Top (apparel): 27% of the trend's looks - White (color): 29% of the trend's looks - Almond (color): 16% of the trend's looks - 70s Retro (theme): 29% of the trend's looks - Maximalist (theme): 15% of the trend's looks ## Runway looks 11 of 180 looks. Every look is in T-Fashion. - Etro look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_womenswear/photos/0031-4f28fac7.jpg?format=auto&width=640 - Luisa Beccaria look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/luisa-beccaria/ready_to_wear_womenswear/photos/0003-c5e9e065.jpg?format=auto&width=640 - Antonio Marras look 48, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0048-7efa3ef3.jpg?format=auto&width=640 - Missoni look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/missoni/ready_to_wear_womenswear/photos/0026-a225dd0f.jpg?format=auto&width=640 - Blumarine look 16, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/blumarine/ready_to_wear_womenswear/photos/0016-a27a23d9.jpg?format=auto&width=640 - La Doublej look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/la-doublej/ready_to_wear_womenswear/photos/0017-db827178.jpg?format=auto&width=640 - Alberta Ferretti look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/alberta-ferretti/ready_to_wear_womenswear/photos/0005-4b80c343.jpg?format=auto&width=640 - Setchu look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/setchu/ready_to_wear_menswear/photos/0013-a307bee7.jpg?format=auto&width=640 - J Salinas look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/j-salinas/ready_to_wear_womenswear/photos/0017-c7f10d67.jpg?format=auto&width=640 - Sergio Davila look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sergio-davila/ready_to_wear_menswear/photos/0012-61242425.jpg?format=auto&width=640 - Genny look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/genny/ready_to_wear_womenswear/photos/0003-3d19bf46.jpg?format=auto&width=640 ## FAQ **How popular was Boho at the Milan Fashion Week SS27 womenswear shows?** Boho appeared in 180 looks from 28 designers. That is 9.2% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is Boho a trend for spring 2027?** Rising on the runways. Its share of looks is 9.2%, up from 6.0% in SS26. **Which designers showed the most Boho for SS27?** Etro (43 looks), Missoni (27 looks) and Roberto Cavalli (18 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Glam](https://tfashion.ai/runway/ss27/milan/glam): 14.9% of looks - [Cottagecore](https://tfashion.ai/runway/ss27/milan/cottagecore): 3.3% of looks - [70s Retro](https://tfashion.ai/runway/ss27/milan/70s-retro): 4.7% of looks - [Preppy](https://tfashion.ai/runway/ss27/milan/preppy): 4.1% of looks - [Androgynous](https://tfashion.ai/runway/ss27/milan/androgynous): 12.4% of looks - [Maximalist](https://tfashion.ai/runway/ss27/milan/maximalist): 8.3% of looks - [Y2K](https://tfashion.ai/runway/ss27/milan/y2k): 4.9% of looks - [Dark Romance](https://tfashion.ai/runway/ss27/milan/dark-romance): 6.0% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).