# Chocolate Color Trend, Spring 2027 · Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/chocolate Data refreshed: September 29, 2026 Chocolate appeared in 7.0% of looks at the Milan Fashion Week SS27 womenswear shows, down from 8.9% in SS26. 33 designers showed it across 138 looks. ## Numbers - Share of looks: 7.0% - Share in SS26: 8.9% - Change: −1.9 pts (fading) - Looks: 138 - Designers: 33 - Rank: #5 of 29 key colors by share of looks - Closest Pantone: 19-1214 TCX (#5C3E35) ## In the press Chocolate came up in 3 articles from Vogue. In the data it was in 7.0% of looks, down from 8.9% in SS26. - Vogue, 2026-09-26: [Ermanno Scervino Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ermanno-scervino). The palette travels from blue and sand via chalk, pink and red, ending in chocolate tones and black. - Vogue, 2026-09-24: [Max Mara Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/max-mara). Ian Griffiths used deep browns at Max Mara, from a cigar-brown wrap skirt to a floor-length nut-brown trench. - Vogue, 2026-06-20: [Pronounce Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/pronounce). Deep leather brown is part of the Pronounce palette of remembered colours, with kite blue and spring green. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Etro: 11 - Tod's: 9 - Msgm: 8 - 30 more designers in T-Fashion ## Worn with - Skirts (apparel): 21% of the trend's looks - Jacket (apparel): 19% of the trend's looks - Animal (pattern): 10% of the trend's looks - Striped (pattern): 6% of the trend's looks - Twill (fabric): 20% of the trend's looks - Leather (fabric): 17% of the trend's looks ## Runway looks 11 of 138 looks. Every look is in T-Fashion. - Etro look 39, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_womenswear/photos/0039-51179d16.jpg?format=auto&width=640 - Ermanno Scervino look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ermanno-scervino/ready_to_wear_womenswear/photos/0031-c32a1192.jpg?format=auto&width=640 - Durazzi look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/durazzi/ready_to_wear_womenswear/photos/0003-b2f79f42.jpg?format=auto&width=640 - Sportmax look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sportmax/ready_to_wear_womenswear/photos/0008-8cf38935.jpg?format=auto&width=640 - Ferragamo look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0026-09ab9d9f.jpg?format=auto&width=640 - Max Mara look 42, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/max-mara/ready_to_wear_womenswear/photos/0042-a7402932.jpg?format=auto&width=640 - Alberta Ferretti look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/alberta-ferretti/ready_to_wear_womenswear/photos/0010-814b6537.jpg?format=auto&width=640 - Tod's look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tod-s/ready_to_wear_womenswear/photos/0015-f909a8fe.jpg?format=auto&width=640 - Fendi look 56, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/fendi/ready_to_wear_womenswear/photos/0056-70dacb21.jpg?format=auto&width=640 - Loro Piana look 18, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_womenswear/photos/0018-29b5517a.jpg?format=auto&width=640 - Bottega Veneta look 30, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/bottega-veneta/ready_to_wear_womenswear/photos/0030-6788eecf.jpg?format=auto&width=640 ## FAQ **How popular was chocolate at the Milan Fashion Week SS27 womenswear shows?** Chocolate appeared in 138 looks from 33 designers. That is 7.0% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is chocolate a trend for spring 2027?** Fading on the runways. Its share of looks is 7.0%, down from 8.9% in SS26. **Which designers showed the most chocolate for SS27?** Etro (11 looks), Tod's (9 looks) and Msgm (8 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Black](https://tfashion.ai/runway/ss27/milan/black): 31.8% of looks - [White](https://tfashion.ai/runway/ss27/milan/white): 26.1% of looks - [Wine](https://tfashion.ai/runway/ss27/milan/wine): 1.6% of looks - [Sand](https://tfashion.ai/runway/ss27/milan/sand): 8.6% of looks - [Nordic Blue](https://tfashion.ai/runway/ss27/milan/nordic-blue): 3.5% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/milan/butter-yellow): 2.1% of looks - [Ecru](https://tfashion.ai/runway/ss27/milan/ecru): 4.6% of looks - [Caramel](https://tfashion.ai/runway/ss27/milan/caramel): 2.1% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).