# Coquette Trend, Spring 2027 · Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/coquette Data refreshed: September 29, 2026 Coquette appeared in 6.8% of looks at the Milan Fashion Week SS27 womenswear shows, about the same as SS26 (6.9%). 18 designers showed it across 134 looks. ## Numbers - Share of looks: 6.8% - Share in SS26: 6.9% - Change: −0.1 pts (steady) - Looks: 134 - Designers: 18 - Rank: #10 of 25 key themes by share of looks ## In the press Coquette came up in 5 articles from WWD and Vogue. In the data it was in 6.8% of looks, about the same as SS26 (6.9%). - WWD, 2026-09-25: [Blumarine Spring 2027: Cali Princess](https://wwd.com/runway/spring-2027/milan/blumarine/review/). Baby dolls and lingerie-like short dresses push a Lolita image. - Vogue, 2026-09-23: [MM6 Maison Margiela Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/mm6-maison-martin-margiela). The reviewer notes an unusual sweetness, with doll-like proportions and tiny Henleys. - WWD, 2026-09-23: [Antonio Marras Spring 2027: Wedding Day](https://wwd.com/runway/spring-2027/milan/antonio-marras/review/). Antonio Marras added a sweet note with bow-trimmed short dresses and baby dolls, set against checked skirts. - WWD, 2026-09-23: [Venerdì Pomeriggio Spring 2027: First Sprouts](https://wwd.com/runway/spring-2027/milan/venerdi-pomeriggio/review/). Scalloped edges, big sailor collars and bows build a sugary retro look. - Vogue, 2026-09-22: [Prada Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/prada). Some Prada skirts were edged with ribbons and bows, and naive girlish florals sat under the nylon overskirts. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Luisa Beccaria: 29 - Venerdì Pomeriggio: 26 - Blumarine: 25 - 15 more designers in T-Fashion ## Worn with - Dress (apparel): 50% of the trend's looks - Skirts (apparel): 34% of the trend's looks - White (color): 39% of the trend's looks - Sand (color): 13% of the trend's looks - Cottagecore (theme): 29% of the trend's looks - Fairycore (theme): 10% of the trend's looks ## Runway looks 11 of 134 looks. Every look is in T-Fashion. - Venerdì Pomeriggio look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0003-2456da1d.jpg?format=auto&width=640 - Luisa Beccaria look 50, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/luisa-beccaria/ready_to_wear_womenswear/photos/0050-39b7c10d.jpg?format=auto&width=640 - Blumarine look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/blumarine/ready_to_wear_womenswear/photos/0013-7257f53c.jpg?format=auto&width=640 - Rowen Rose look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0012-ce82d670.jpg?format=auto&width=640 - La Doublej look 30, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/la-doublej/ready_to_wear_womenswear/photos/0030-93cde0e6.jpg?format=auto&width=640 - Genny look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/genny/ready_to_wear_womenswear/photos/0006-9033a1cc.jpg?format=auto&width=640 - The Attico look 46, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/the-attico/ready_to_wear_womenswear/photos/0046-553565ae.jpg?format=auto&width=640 - Ermanno Scervino look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ermanno-scervino/ready_to_wear_womenswear/photos/0002-01a1176b.jpg?format=auto&width=640 - Dolce & Gabbana look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_womenswear/photos/0001-18defc87.jpg?format=auto&width=640 - Luisa Beccaria look 29, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/luisa-beccaria/ready_to_wear_womenswear/photos/0029-6eb4734a.jpg?format=auto&width=640 - Venerdì Pomeriggio look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0025-c4cf2e4e.jpg?format=auto&width=640 ## FAQ **How popular was Coquette at the Milan Fashion Week SS27 womenswear shows?** Coquette appeared in 134 looks from 18 designers. That is 6.8% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is Coquette a trend for spring 2027?** Steady on the runways. Its share of looks is 6.8%, about the same as SS26 (6.9%). **Which designers showed the most Coquette for SS27?** Luisa Beccaria (29 looks), Venerdì Pomeriggio (26 looks) and Blumarine (25 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Glam](https://tfashion.ai/runway/ss27/milan/glam): 14.9% of looks - [Cottagecore](https://tfashion.ai/runway/ss27/milan/cottagecore): 3.3% of looks - [Boho](https://tfashion.ai/runway/ss27/milan/boho): 9.2% of looks - [70s Retro](https://tfashion.ai/runway/ss27/milan/70s-retro): 4.7% of looks - [Preppy](https://tfashion.ai/runway/ss27/milan/preppy): 4.1% of looks - [Androgynous](https://tfashion.ai/runway/ss27/milan/androgynous): 12.4% of looks - [Maximalist](https://tfashion.ai/runway/ss27/milan/maximalist): 8.3% of looks - [Y2K](https://tfashion.ai/runway/ss27/milan/y2k): 4.9% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).