# Denim Trend, Spring 2027 · Milan Fashion Week

Source: https://tfashion.ai/runway/ss27/milan/denim
Data refreshed: September 29, 2026

Denim appeared in 5.7% of looks at the Milan Fashion Week SS27 womenswear shows, up from 4.2% in SS26. 29 designers showed the trend across 111 looks.

## Numbers

- Share of looks: 5.7%
- Share in SS26: 4.2%
- Change: +1.5 pts (rising)
- Looks: 111
- Designers: 29
- Rank: #8 of 20 key fabrics by share of looks

## In the press

Denim came up in 37 articles from Who What Wear, Fashionista, Coveteur and 7 more. In the data it was in 5.7% of looks, up from 4.2% in SS26.

- Who What Wear, 2026-09-29: [Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027](https://www.whowhatwear.com/fashion/runway/milan-fashion-week-spring-summer-2027-trends). Jeans get decorative finishes, from lace along the seams at Dolce & Gabbana to flower motifs at Ermanno Scervino and Genny.
- Fashionista, 2026-09-29: [7 Spring 2027 Trends to Know From Milan Fashion Week](https://fashionista.com/2026/09/milan-fashion-week-spring-2027-trends). Fashionista counts Diesel denim cutoffs among the longer shorts that came back on the Milan runways.
- Coveteur, 2026-09-28: [The 8 Trends That Took Over Milan Fashion Week](https://coveteur.com/milan-fashion-week-ss27-trends). At the final Diesel show by Glenn Martens, denim hot pants came with slim button-down shirts.
- Wallpaper*, 2026-09-28: [These were the best shows of Milan Fashion Week S/S 2027](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-ss-2027-review-round-up). Dolce and Gabbana studded torn denim jeans with big crystals.
- FashionNetwork, 2026-09-28: [Dolce&Gabbana: contemporary eccentricity in ‘Stravaganza Siciliana’](https://uk.fashionnetwork.com/news/Dolce-gabbana-contemporary-eccentricity-in-stravaganza-siciliana-,1870722.html). Relaxed, worn-in jeans become couture pieces covered in golden brooches, metal insects and stone settings.
- Harper's Bazaar, 2026-09-28: [In Milan, a Little Grit and a Lot of Glamour](https://www.harpersbazaar.com/fashion/a73927887/milan-fashion-week-spring-2027-trend-report-review/). Dolce and Gabbana set eyelet lace tops against embellished denim.
- InStyle, 2026-09-28: [The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More](https://www.instyle.com/best-milan-fashion-week-looks-spring-summer-2027-12142549). Denim runs from brooch-covered Dolce & Gabbana jeans and crystal Roberto Cavalli jeans to lacquered Diesel denim and Moschino pom-pom-cuff jeans.
- Vogue, 2026-09-27: [Marques’Almeida Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marques-almeida). Denim leads, including a restrained draped and darted dress and deeply colored garment-dyed pieces.
- WWD, 2026-09-27: [Philipp Plein Spring 2027: Keep on Truckin’](https://wwd.com/runway/spring-2027/milan/philipp-plein/review/). Denim suits and jeans shine with gold palm-tree and heart motifs.
- The Business of Fashion, 2026-09-27: [Milan Day Five: The Shape of Identity](https://www.businessoffashion.com/reviews/fashion-week/bottega-veneta-ferragamo-dolce-gabbana-act-no1-spring-summer-2027/). Embroidered jeans feature in Dolce & Gabbana's everything-goes mix.
- Vogue, 2026-09-26: [Dolce & Gabbana Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/dolce-gabbana). Roomy boyfriend-cut jeans offset a fur-trimmed devore silk robe with a Poiret feel.
- Vogue, 2026-09-26: [Ermanno Scervino Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ermanno-scervino). Ermanno Scervino embellished denim with palm motifs and used a soft denim print on chiffon.
- Vogue, 2026-09-26: [Marco Rambaldi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marco-rambaldi). Old crochet pieces are inserted into jeans, jackets, skirts and shorts, then washed as one for a distressed finish.
- Vogue, 2026-09-26: [Philipp Plein Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/philipp-plein). Crystals decorate denim and trace cutouts, including a heart-shaped one.
- WWD, 2026-09-26: [Dolce & Gabbana Spring 2027: Sicilian Extravagance](https://wwd.com/runway/spring-2027/milan/dolce-gabbana/review/). Baggy jeans are worn beneath a long leopard cape.
- WWD, 2026-09-26: [MSGM Spring 2027: Stars, Stripes — and Zing](https://wwd.com/runway/spring-2027/milan/msgm/review/). MSGM styled bright tomato-red jeans with fluffy pink polo shirts.
- WWD, 2026-09-26: [Marco Rambaldi Spring 2027: There’s No Place Like Home](https://wwd.com/runway/spring-2027/milan/marco-rambaldi/review/). Fine crochet webs spread across denim jackets.
- WWD, 2026-09-26: [Ermanno Scervino Spring 2027: All That Glitters](https://wwd.com/runway/spring-2027/milan/ermanno-scervino/review/). Island scenes with palms are appliqued on jeans and jean jackets; denim is handled like fine silk.
- Vogue, 2026-09-25: [Gucci Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/gucci). Demna hung hip-slung jeans from multi-buckle belts for his rebellious Gucci boarding-school characters.
- Vogue, 2026-09-25: [Sportmax Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/sportmax). Sportmax cut loose denim trousers with built-in belts and tucked full shirts into them.
- WWD, 2026-09-25: [Blumarine Spring 2027: Cali Princess](https://wwd.com/runway/spring-2027/milan/blumarine/review/). The critic names quirky cutout denim pants among the most wearable Blumarine pieces.
- WWD, 2026-09-25: [Emporio Armani Spring 2027: Soft Power](https://wwd.com/runway/spring-2027/milan/emporio-armani/review/). Dark topcoats and pants are cut from light, worn-looking denim.
- WWD, 2026-09-25: [Roberto Cavalli Spring 2027: Fashion Maxxing](https://wwd.com/runway/spring-2027/milan/roberto-cavalli/review/). Micro minis, skinny flares and shorts in denim carry feathers, fur, crystals, fringe and fabric sunflowers.
- WWD, 2026-09-25: [Sportmax Spring 2027: The Heat Is On](https://wwd.com/runway/spring-2027/milan/sportmax/review/). Sportmax included loose jeans among its outlier pieces.
- Vogue, 2026-09-24: [Roberto Cavalli Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/roberto-cavalli). Fausto Puglisi showed embellished low-rider jeans at Roberto Cavalli, with strappy thongs showing above the waistband.
- Vogue, 2026-09-24: [Genny Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/genny). The debut denim is laser-cut, textured, hand-embroidered with 3D flowers, or covered in printed chiffon then distressed.
- Vogue, 2026-09-24: [Emporio Armani Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/emporio-armani). An oversized black jean jacket is studded with treated salt crystals.
- WWD, 2026-09-24: [Etro Spring 2027: Fuzzy Halo](https://wwd.com/runway/spring-2027/milan/etro/review/). Suede and denim blousons reinterpret paisley through tonal patches.
- WWD, 2026-09-24: [MM6 Maison Margiela: A Sixth Sense](https://wwd.com/runway/spring-2027/milan/mm6-maison-martin-margiela/review/). MM6 showed low-crotch jeans with slim legs, hitched up the calf to put the stacked flip-flops on display.
- Vogue, 2026-09-23: [Brunello Cucinelli Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/brunello-cucinelli). Denim receives near-couture finishing and lends outerwear a summery ease.
- Vogue, 2026-09-23: [Etro Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/etro). Denim and suede jackets bring a practical note.
- Vogue, 2026-09-23: [Venerdì Pomeriggio Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/venerdi-pomeriggio). Vivetta Ponti scattered tiny wildflowers over denim for the garden-themed Venerdi Pomeriggio collection.
- WWD, 2026-09-23: [Antonio Marras Spring 2027: Wedding Day](https://wwd.com/runway/spring-2027/milan/antonio-marras/review/). Antonio Marras paired pleated skirts and shirts that mix denim with floral motifs.
- WWD, 2026-09-23: [Brunello Cucinelli Spring 2027: In Bloom](https://wwd.com/runway/spring-2027/milan/brunello-cucinelli/review/). Roomy cotton jeans and denim outerwear balance the handwork.
- WWD, 2026-09-23: [Venerdì Pomeriggio Spring 2027: First Sprouts](https://wwd.com/runway/spring-2027/milan/venerdi-pomeriggio/review/). Vivetta Ponti embroidered delicate garden motifs on Venerdi Pomeriggio denim pants.
- Vogue, 2026-09-22: [Diesel Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/diesel). Denim is coated and then lasered so it looks like leather.
- WWD, 2026-09-22: [Diesel Spring 2027: Hot and Heavy](https://wwd.com/runway/spring-2027/milan/diesel/review/). Denim is treated until it could pass for leather or a print; shredded denim dresses resemble guipure lace.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Dolce & Gabbana: 11
- Brunello Cucinelli: 11
- Diesel: 10
- 26 more designers in T-Fashion

## Worn with

- Jeans (apparel): 64% of the trend's looks
- Jacket (apparel): 21% of the trend's looks
- Nordic Blue (color): 28% of the trend's looks
- Powder Blue (color): 21% of the trend's looks
- Floral (pattern): 8% of the trend's looks
- Abstract (pattern): 7% of the trend's looks

## Runway looks

11 of 111 looks. Every look is in T-Fashion.

- Msgm look 16, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_menswear/photos/0016-fd630cc1.jpg?format=auto&width=640
- Venerdì Pomeriggio look 24, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0024-03215d5b.jpg?format=auto&width=640
- Marques’almeida look 23, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marques-almeida/ready_to_wear_womenswear/photos/0023-203e3b58.jpg?format=auto&width=640
- Diesel look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0011-92fd77fa.jpg?format=auto&width=640
- Ermanno Scervino look 34, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ermanno-scervino/ready_to_wear_womenswear/photos/0034-2fa9e17c.jpg?format=auto&width=640
- Brunello Cucinelli look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0022-0c15d536.jpg?format=auto&width=640
- Etro look 14, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_womenswear/photos/0014-3c1a8832.jpg?format=auto&width=640
- Dolce & Gabbana look 77, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_womenswear/photos/0077-d4f4fa6b.jpg?format=auto&width=640
- Antonio Marras look 29, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0029-268877a1.jpg?format=auto&width=640
- Marco Rambaldi look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marco-rambaldi/ready_to_wear_womenswear/photos/0006-4c9de729.jpg?format=auto&width=640
- Mm6 Maison Margiela look 17, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/mm6-maison-margiela/ready_to_wear_womenswear/photos/0017-528403a0.jpg?format=auto&width=640

## FAQ

**How popular was denim at the Milan Fashion Week SS27 womenswear shows?**

Denim appeared in 111 looks from 29 designers. That is 5.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.

**Is denim a trend for spring 2027?**

Rising on the runways. Its share of looks is 5.7%, up from 4.2% in SS26.

**Which designers showed the most denim for SS27?**

Dolce & Gabbana (11 looks), Brunello Cucinelli (11 looks) and Diesel (10 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Taffeta](https://tfashion.ai/runway/ss27/milan/taffeta): 4.7% of looks
- [Mesh](https://tfashion.ai/runway/ss27/milan/mesh): 4.1% of looks
- [Satin](https://tfashion.ai/runway/ss27/milan/satin): 21.7% of looks
- [Chiffon](https://tfashion.ai/runway/ss27/milan/chiffon): 9.1% of looks
- [Ribbed](https://tfashion.ai/runway/ss27/milan/ribbed): 3.0% of looks
- [Leather](https://tfashion.ai/runway/ss27/milan/leather): 9.4% of looks
- [Organza](https://tfashion.ai/runway/ss27/milan/organza): 3.2% of looks
- [Sweater Knit](https://tfashion.ai/runway/ss27/milan/sweater-knit): 3.6% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).