# Floral Trend, Spring 2027 · Milan Fashion Week

Source: https://tfashion.ai/runway/ss27/milan/floral
Data refreshed: September 29, 2026

Floral appeared in 15.7% of looks at the Milan Fashion Week SS27 womenswear shows, up from 10.7% in SS26. 31 designers showed the trend across 308 looks.

## Numbers

- Share of looks: 15.7%
- Share in SS26: 10.7%
- Change: +5.0 pts (rising)
- Looks: 308
- Designers: 31
- Rank: #1 of 6 key patterns by share of looks

## In the press

Floral came up in 33 articles from Who What Wear, #legend, HELLO! and 6 more. In the data it was in 15.7% of looks, up from 10.7% in SS26.

- Who What Wear, 2026-09-29: [Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027](https://www.whowhatwear.com/fashion/runway/milan-fashion-week-spring-summer-2027-trends). Ermanno Scervino and Genny decorated denim with floral motifs.
- #legend, 2026-09-29: [Key trends and defining runway styles in Milan Fashion Week Spring/Summer 2027](https://hashtaglegend.com/post/key-trends-and-defining-runway-styles-in-milan-fashion-week-spring-summer-2027). Florals turn graphic: botanical prints at Prada, floral sets at Onitsuka Tiger, tropical blooms at Diesel and Cavalli.
- HELLO!, 2026-09-28: [From bras out to bright boho - the 7 best trends spotted at Milan Fashion Week SS27](https://www.hellomagazine.com/hfm/fashion-trends/925700/milan-fashion-week-ss27-trend-report/). Bottega Veneta, under Louise Trotter, included delicate floral moments alongside more intrecciato.
- FashionNetwork, 2026-09-28: [Dolce&Gabbana: contemporary eccentricity in ‘Stravaganza Siciliana’](https://uk.fashionnetwork.com/news/Dolce-gabbana-contemporary-eccentricity-in-stravaganza-siciliana-,1870722.html). Oversized flowers in relief were appliqued onto the lace, interrupting its doily-like crochet.
- Vogue Arabia, 2026-09-28: [5 Key Fashion Trends We Spotted Across Milan Fashion Week S/S 2027](https://www.voguearabia.com/article/fashion-trends-milan-fashion-weeks-ss27). Luisa Beccaria showed floor-length dresses with garden-like florals, and Dhruv Kapoor patchworked florals with checks.
- InStyle, 2026-09-28: [The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More](https://www.instyle.com/best-milan-fashion-week-looks-spring-summer-2027-12142549). Alberta Ferretti clashed florals, and Roberto Cavalli splashed floral and animal prints over airy maxi dresses and blouses.
- Vogue, 2026-09-27: [For Restless Sleepers Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/for-restless-sleepers). A leaf motif is enlarged and the signature rose bouquet is redone in tonal shades.
- WWD, 2026-09-27: [Philipp Plein Spring 2027: Keep on Truckin’](https://wwd.com/runway/spring-2027/milan/philipp-plein/review/). Philipp Plein encrusted minidresses with flowers made of coloured crystals.
- WWD, 2026-09-27: [La DoubleJ Spring 2027: Sister Energy](https://wwd.com/runway/spring-2027/milan/la-doublej/review/). Orchid, butterfly and feather motifs lead the prints on caftans and light dresses.
- Vogue, 2026-09-26: [Bottega Veneta Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/bottega-veneta). A draped, fringed two-piece in a floral print sways as it moves.
- Vogue, 2026-09-26: [Marco Rambaldi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marco-rambaldi). A red sweater is built from hand-crocheted blooms joined on a net; flowers also appear in knit jacquard.
- Vogue, 2026-09-26: [Philipp Plein Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/philipp-plein). Philipp Plein used beads and sequins to embroider flowers and chains on gowns and minidresses.
- WWD, 2026-09-26: [Dolce & Gabbana Spring 2027: Sicilian Extravagance](https://wwd.com/runway/spring-2027/milan/dolce-gabbana/review/). Dolce & Gabbana mixed floral prints with animal patterns, from rose-print flares to a pussy-bow floral shirt over balloon shorts.
- WWD, 2026-09-26: [MSGM Spring 2027: Stars, Stripes — and Zing](https://wwd.com/runway/spring-2027/milan/msgm/review/). Neon, psychedelic flower prints appear on ties, dresses and pencil skirts.
- WWD, 2026-09-26: [Marco Rambaldi Spring 2027: There’s No Place Like Home](https://wwd.com/runway/spring-2027/milan/marco-rambaldi/review/). Flower-print wallpaper fabrics and puppy-print silk scarves are turned into skirts.
- Vogue, 2026-09-25: [La DoubleJ Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/la-doublej). Floral motifs stay, and real feathers from fall give way to printed ones.
- WWD, 2026-09-25: [Blumarine Spring 2027: Cali Princess](https://wwd.com/runway/spring-2027/milan/blumarine/review/). Flower prints cover PVC bras, frilled shirts and bombers; crepon flowers dress a sheer pink gown.
- WWD, 2026-09-25: [Loro Piana Spring 2027: Solution Oriented](https://wwd.com/runway/spring-2027/milan/loro-piana/review/). Floral patterns carry a British feel; sunflowers are screen printed onto double-face cashmere.
- WWD, 2026-09-25: [Roberto Cavalli Spring 2027: Fashion Maxxing](https://wwd.com/runway/spring-2027/milan/roberto-cavalli/review/). Fausto Puglisi printed long Roberto Cavalli silk robes with flowers and sprouted fabric sunflowers from denim hems.
- Vogue, 2026-09-24: [Genny Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/genny). Agave and orchid motifs, plus rhinestone flora embroidered on gauzy cotton, evoke an oasis.
- Vogue, 2026-09-24: [Alberta Ferretti Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/alberta-ferretti). Floral motifs dissolve across the shimmering Japanese fabric.
- WWD, 2026-09-24: [Alberta Ferretti Spring 2027: A Beautiful Escape](https://wwd.com/runway/spring-2027/milan/alberta-ferretti/review/). Kimono jackets, obi belts and balloon trousers mix different floral prints.
- WWD, 2026-09-24: [Genny Spring 2027: Fairy-tale Desert](https://wwd.com/runway/spring-2027/milan/genny/review/). Genny rethought its signature orchid for a desert mood and sculpted some corseted dresses into flower shapes.
- WWD, 2026-09-24: [Onitsuka Tiger Spring 2027: Full Tank of Character](https://wwd.com/runway/spring-2027/milan/onitsuka-tiger/review/). Little shift dresses are covered in kitschy floral patterns.
- Vogue, 2026-09-23: [Luisa Beccaria Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/luisa-beccaria). Flowers become petal-shaped ruffles, appliques and embroidered blooms throughout.
- Vogue, 2026-09-23: [Antonio Marras Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/antonio-marras). Painterly and sprigged florals mix with camouflage, and sequined lace flowers cover military trousers.
- Vogue, 2026-09-23: [Onitsuka Tiger Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/onitsuka-tiger). A-shaped floral dresses add to the vintage mood.
- Vogue, 2026-09-23: [Venerdì Pomeriggio Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/venerdi-pomeriggio). Small wildflowers are scattered over denim, and handmade flowers from Pistoia climb over clothes and hats.
- WWD, 2026-09-23: [Antonio Marras Spring 2027: Wedding Day](https://wwd.com/runway/spring-2027/milan/antonio-marras/review/). Pleated skirts and shirts combine denim with flower motifs.
- WWD, 2026-09-23: [Brunello Cucinelli Spring 2027: In Bloom](https://wwd.com/runway/spring-2027/milan/brunello-cucinelli/review/). Crocheted windflowers bloom on a light bomber in a botanical theme.
- WWD, 2026-09-23: [Venerdì Pomeriggio Spring 2027: First Sprouts](https://wwd.com/runway/spring-2027/milan/venerdi-pomeriggio/review/). Floral prints run across pajamas, robes, bloomers and prim dresses; trenches and jeans get embroidered flowers.
- Vogue, 2026-09-22: [Prada Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/prada). Girlish floral skirts peek out from under glossy black nylon overskirts.
- The Impression: [Prada Spring 2027 Fashion Show Review](https://theimpression.com/prada-spring-2027-fashion-show-review/). Cocktail skirts came embellished with flowers, and Velcro strips carried delicate floral embroidery.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Luisa Beccaria: 39
- Dolce & Gabbana: 35
- Antonio Marras: 24
- 28 more designers in T-Fashion

## Worn with

- Dress (apparel): 40% of the trend's looks
- Skirts (apparel): 25% of the trend's looks
- White (color): 26% of the trend's looks
- Black (color): 21% of the trend's looks
- Lace (fabric): 24% of the trend's looks
- Satin (fabric): 19% of the trend's looks

## Runway looks

11 of 308 looks. Every look is in T-Fashion.

- Luisa Beccaria look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/luisa-beccaria/ready_to_wear_womenswear/photos/0010-649aaa6d.jpg?format=auto&width=640
- Blumarine look 32, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/blumarine/ready_to_wear_womenswear/photos/0032-a458e7f8.jpg?format=auto&width=640
- Dolce & Gabbana look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_womenswear/photos/0010-08939075.jpg?format=auto&width=640
- Alberta Ferretti look 5, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/alberta-ferretti/ready_to_wear_womenswear/photos/0005-4b80c343.jpg?format=auto&width=640
- Antonio Marras look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0026-a1089fb4.jpg?format=auto&width=640
- Venerdì Pomeriggio look 21, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0021-3762491c.jpg?format=auto&width=640
- Genny look 6, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/genny/ready_to_wear_womenswear/photos/0006-9033a1cc.jpg?format=auto&width=640
- Marques’almeida look 30, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marques-almeida/ready_to_wear_womenswear/photos/0030-73015f4d.jpg?format=auto&width=640
- Loro Piana look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_womenswear/photos/0008-919903aa.jpg?format=auto&width=640
- La Doublej look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/la-doublej/ready_to_wear_womenswear/photos/0002-200962fa.jpg?format=auto&width=640
- Rowen Rose look 34, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0034-44a4473b.jpg?format=auto&width=640

## FAQ

**How popular was floral at the Milan Fashion Week SS27 womenswear shows?**

Floral appeared in 308 looks from 31 designers. That is 15.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.

**Is floral a trend for spring 2027?**

Rising on the runways. Its share of looks is 15.7%, up from 10.7% in SS26.

**Which designers showed the most floral for SS27?**

Luisa Beccaria (39 looks), Dolce & Gabbana (35 looks) and Antonio Marras (24 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Checked](https://tfashion.ai/runway/ss27/milan/checked): 5.2% of looks
- [Ombre](https://tfashion.ai/runway/ss27/milan/ombre): 1.6% of looks
- [Animal](https://tfashion.ai/runway/ss27/milan/animal): 3.5% of looks
- [Striped](https://tfashion.ai/runway/ss27/milan/striped): 8.7% of looks
- [Abstract](https://tfashion.ai/runway/ss27/milan/abstract): 5.5% of looks
- [Black](https://tfashion.ai/runway/ss27/milan/black): 31.8% of looks
- [Twill](https://tfashion.ai/runway/ss27/milan/twill): 27.3% of looks
- [White](https://tfashion.ai/runway/ss27/milan/white): 26.1% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).