# Mocha Color Trend, Spring 2027 · Milan Fashion Week

Source: https://tfashion.ai/runway/ss27/milan/mocha
Data refreshed: September 29, 2026

Mocha appeared in 1.6% of looks at the Milan Fashion Week SS27 womenswear shows, down from 2.7% in SS26. 17 designers showed it across 31 looks.

## Numbers

- Share of looks: 1.6%
- Share in SS26: 2.7%
- Change: −1.1 pts (fading)
- Looks: 31
- Designers: 17
- Rank: #28 of 29 key colors by share of looks
- Closest Pantone: 18-1421 TCX (#856A57)

## Top designers by look count

- Max Mara: 7
- Msgm: 4
- Etro: 2
- 14 more designers in T-Fashion

## Worn with

- Pants (apparel): 23% of the trend's looks
- Jacket (apparel): 19% of the trend's looks
- Twill (fabric): 42% of the trend's looks

## Runway looks

11 of 31 looks. Every look is in T-Fashion.

- Max Mara look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/max-mara/ready_to_wear_womenswear/photos/0002-c8a4e634.jpg?format=auto&width=640
- Sportmax look 33, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sportmax/ready_to_wear_womenswear/photos/0033-85bae39b.jpg?format=auto&width=640
- Durazzi look 10, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/durazzi/ready_to_wear_womenswear/photos/0010-b9676235.jpg?format=auto&width=640
- Tod's look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/tod-s/ready_to_wear_womenswear/photos/0031-eb13be21.jpg?format=auto&width=640
- Loro Piana look 3, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_womenswear/photos/0003-ab8ec80c.jpg?format=auto&width=640
- Etro look 47, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/etro/ready_to_wear_womenswear/photos/0047-4ada04a5.jpg?format=auto&width=640
- Antonio Marras look 33, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0033-d21c1ad8.jpg?format=auto&width=640
- Francesco Murano look 27, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/francesco-murano/ready_to_wear_womenswear/photos/0027-e1ee0a15.jpg?format=auto&width=640
- The Attico look 46, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/the-attico/ready_to_wear_womenswear/photos/0046-553565ae.jpg?format=auto&width=640
- Moschino look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/moschino/ready_to_wear_womenswear/photos/0013-f7c7a5b0.jpg?format=auto&width=640
- Brunello Cucinelli look 29, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0029-c612063b.jpg?format=auto&width=640

## FAQ

**How popular was mocha at the Milan Fashion Week SS27 womenswear shows?**

Mocha appeared in 31 looks from 17 designers. That is 1.6% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.

**Is mocha a trend for spring 2027?**

Fading on the runways. Its share of looks is 1.6%, down from 2.7% in SS26.

**Which designers showed the most mocha for SS27?**

Max Mara (7 looks), Msgm (4 looks) and Etro (2 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Black](https://tfashion.ai/runway/ss27/milan/black): 31.8% of looks
- [White](https://tfashion.ai/runway/ss27/milan/white): 26.1% of looks
- [Wine](https://tfashion.ai/runway/ss27/milan/wine): 1.6% of looks
- [Sand](https://tfashion.ai/runway/ss27/milan/sand): 8.6% of looks
- [Nordic Blue](https://tfashion.ai/runway/ss27/milan/nordic-blue): 3.5% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/milan/butter-yellow): 2.1% of looks
- [Ecru](https://tfashion.ai/runway/ss27/milan/ecru): 4.6% of looks
- [Caramel](https://tfashion.ai/runway/ss27/milan/caramel): 2.1% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).