# Poplin Trend, Spring 2027 · Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/poplin Data refreshed: September 29, 2026 Poplin appeared in 8.2% of looks at the Milan Fashion Week SS27 womenswear shows, down from 9.1% in SS26. 34 designers showed the trend across 160 looks. ## Numbers - Share of looks: 8.2% - Share in SS26: 9.1% - Change: −0.9 pts (fading) - Looks: 160 - Designers: 34 - Rank: #6 of 20 key fabrics by share of looks ## In the press Poplin came up in 5 articles from Wallpaper*, Vogue and WWD. In the data it was in 8.2% of looks, down from 9.1% in SS26. - Wallpaper*, 2026-09-28: [These were the best shows of Milan Fashion Week S/S 2027](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-ss-2027-review-round-up). MM6 rebuilt a blue poplin office shirt into a dress, keeping collar and placket only as decoration. - Vogue, 2026-09-24: [Genny Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/genny). Sara Cavazza Facchini used poplin with tulle, silk muslin, jersey and crepe to keep Genny fluid. - Vogue, 2026-09-23: [Luisa Beccaria Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/luisa-beccaria). Luisa Beccaria grounded the airy pieces with poplin, brocade and stretch cotton. - Vogue, 2026-09-23: [Brunello Cucinelli Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/brunello-cucinelli). Brunello Cucinelli used striped poplin, with organza and denim, to give outerwear a summery ease. - WWD, 2026-09-23: [Brunello Cucinelli Spring 2027: In Bloom](https://wwd.com/runway/spring-2027/milan/brunello-cucinelli/review/). Brunello Cucinelli used striped poplin for outerwear alongside organza and denim. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Brunello Cucinelli: 17 - Msgm: 12 - Jil Sander: 12 - 31 more designers in T-Fashion ## Worn with - Shirts (apparel): 100% of the trend's looks - White (color): 48% of the trend's looks - Black (color): 9% of the trend's looks - Striped (pattern): 25% of the trend's looks - Checked (pattern): 5% of the trend's looks ## Runway looks 11 of 160 looks. Every look is in T-Fashion. - Sportmax look 31, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sportmax/ready_to_wear_womenswear/photos/0031-e6d546d9.jpg?format=auto&width=640 - Venerdì Pomeriggio look 16, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/venerdi-pomeriggio/ready_to_wear_womenswear/photos/0016-83c694d0.jpg?format=auto&width=640 - Brunello Cucinelli look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0002-232f0853.jpg?format=auto&width=640 - Marques’almeida look 36, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marques-almeida/ready_to_wear_womenswear/photos/0036-baa90e55.jpg?format=auto&width=640 - Luisa Beccaria look 2, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/luisa-beccaria/ready_to_wear_womenswear/photos/0002-8201b5f1.jpg?format=auto&width=640 - Ferragamo look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ferragamo/ready_to_wear_womenswear/photos/0028-05edbbe6.jpg?format=auto&width=640 - Giorgio Armani look 8, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_menswear/photos/0008-8a5a4103.jpg?format=auto&width=640 - Fendi look 61, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/fendi/ready_to_wear_womenswear/photos/0061-cb91c546.jpg?format=auto&width=640 - Edis Pala look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/edis-pala/ready_to_wear_womenswear/photos/0012-68652c7c.jpg?format=auto&width=640 - Act No.1 look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/act-no-1/ready_to_wear/photos/0001-e913fe77.jpg?format=auto&width=640 - Dolce & Gabbana look 55, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_womenswear/photos/0055-22e45acc.jpg?format=auto&width=640 ## FAQ **How popular was poplin at the Milan Fashion Week SS27 womenswear shows?** Poplin appeared in 160 looks from 34 designers. That is 8.2% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is poplin a trend for spring 2027?** Fading on the runways. Its share of looks is 8.2%, down from 9.1% in SS26. **Which designers showed the most poplin for SS27?** Brunello Cucinelli (17 looks), Msgm (12 looks) and Jil Sander (12 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Taffeta](https://tfashion.ai/runway/ss27/milan/taffeta): 4.7% of looks - [Mesh](https://tfashion.ai/runway/ss27/milan/mesh): 4.1% of looks - [Satin](https://tfashion.ai/runway/ss27/milan/satin): 21.7% of looks - [Chiffon](https://tfashion.ai/runway/ss27/milan/chiffon): 9.1% of looks - [Ribbed](https://tfashion.ai/runway/ss27/milan/ribbed): 3.0% of looks - [Leather](https://tfashion.ai/runway/ss27/milan/leather): 9.4% of looks - [Denim](https://tfashion.ai/runway/ss27/milan/denim): 5.7% of looks - [Organza](https://tfashion.ai/runway/ss27/milan/organza): 3.2% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).