# Scarlet Color Trend, Spring 2027 · Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/scarlet Data refreshed: September 29, 2026 Scarlet appeared in 3.7% of looks at the Milan Fashion Week SS27 womenswear shows, about the same as SS26 (3.8%). 24 designers showed it across 73 looks. ## Numbers - Share of looks: 3.7% - Share in SS26: 3.8% - Change: −0.1 pts (steady) - Looks: 73 - Designers: 24 - Rank: #11 of 29 key colors by share of looks - Closest Pantone: 19-1760 TCX (#BC2C3D) ## In the press Scarlet came up in 9 articles from Vogue, WWD and W Magazine. In the data it was in 3.7% of looks, about the same as SS26 (3.8%). - Vogue, 2026-09-26: [Ermanno Scervino Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/ermanno-scervino). Red appears in the Ermanno Scervino palette before it deepens into chocolate brown and black. - Vogue, 2026-09-26: [Bottega Veneta Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/bottega-veneta). A bright red cotton dress, ruched and side-knotted, tops a full pleated skirt of the same red. - WWD, 2026-09-26: [MSGM Spring 2027: Stars, Stripes — and Zing](https://wwd.com/runway/spring-2027/milan/msgm/review/). Massimo Giorgetti put tomato-red jeans with fluffy pink polos at MSGM. - WWD, 2026-09-26: [Elisabetta Franchi Spring 2027: Mixing It Up](https://wwd.com/runway/spring-2027/milan/elisabetta-franchi/review/). Elisabetta Franchi showed a red ruched top and skirt with cutouts and a ruby red sequin slip dress. - Vogue, 2026-09-25: [Elisabetta Franchi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/elisabetta-franchi). Red velvet is the one break in the Elisabetta Franchi palette of black, nude, pale pink and camel. - Vogue, 2026-09-25: [Sportmax Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/sportmax). Sportmax showed a red leather blazer over a red leather hoodie with slim black capris. - Vogue, 2026-09-25: [Institution By Galib Gassanoff Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/institution-by-galib-gassanoff). Red enters a usually black-and-white palette as a small accent, linked to Azerbaijani bridal tradition. - WWD, 2026-09-25: [Institution by Galib Gassanoff Spring 2027: Anything but Flat](https://wwd.com/runway/spring-2027/milan/institution/review/). A group of fiery red looks, linked to Azerbaijani weddings, adds a contrasting note. - W Magazine, 2026-09-23: [For Jil Sander Spring 2027, Simone Bellotti Walks the Line Between Severity and Softness](https://www.wmagazine.com/fashion/jil-sander-spring-2027-runway-photos). A bright red was one of the few bold colours in an otherwise muted palette. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - J Salinas: 8 - Marco Rambaldi: 7 - Elisabetta Franchi: 6 - 21 more designers in T-Fashion ## Worn with - Skirts (apparel): 26% of the trend's looks - Dress (apparel): 18% of the trend's looks - Striped (pattern): 12% of the trend's looks - Checked (pattern): 10% of the trend's looks - Leather (fabric): 16% of the trend's looks - Satin (fabric): 15% of the trend's looks ## Runway looks 11 of 73 looks. Every look is in T-Fashion. - Elisabetta Franchi look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/elisabetta-franchi/ready_to_wear_womenswear/photos/0025-f6b64cfb.jpg?format=auto&width=640 - Institution By Galib Gassanoff look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/institution-by-galib-gassanoff/ready_to_wear_womenswear/photos/0015-c9d0ed8a.jpg?format=auto&width=640 - J Salinas look 4, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/j-salinas/ready_to_wear_womenswear/photos/0004-b3646cfd.jpg?format=auto&width=640 - Dolce & Gabbana look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dolce-gabbana/ready_to_wear_womenswear/photos/0022-ba9f1532.jpg?format=auto&width=640 - Loro Piana look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/loro-piana/ready_to_wear_womenswear/photos/0022-65b65931.jpg?format=auto&width=640 - Moschino look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/moschino/ready_to_wear_womenswear/photos/0013-f7c7a5b0.jpg?format=auto&width=640 - Ermanno Scervino look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/ermanno-scervino/ready_to_wear_womenswear/photos/0001-da8a95f4.jpg?format=auto&width=640 - Sportmax look 32, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/sportmax/ready_to_wear_womenswear/photos/0032-3e2d177a.jpg?format=auto&width=640 - Prada look 1, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/prada/ready_to_wear_womenswear/photos/0001-ef9a2e72.jpg?format=auto&width=640 - Avavav look 7, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/avavav/ready_to_wear_womenswear/photos/0007-e43088c7.jpg?format=auto&width=640 - Brunello Cucinelli look 18, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0018-f2e67127.jpg?format=auto&width=640 ## FAQ **How popular was scarlet at the Milan Fashion Week SS27 womenswear shows?** Scarlet appeared in 73 looks from 24 designers. That is 3.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is scarlet a trend for spring 2027?** Steady on the runways. Its share of looks is 3.7%, about the same as SS26 (3.8%). **Which designers showed the most scarlet for SS27?** J Salinas (8 looks), Marco Rambaldi (7 looks) and Elisabetta Franchi (6 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Black](https://tfashion.ai/runway/ss27/milan/black): 31.8% of looks - [White](https://tfashion.ai/runway/ss27/milan/white): 26.1% of looks - [Wine](https://tfashion.ai/runway/ss27/milan/wine): 1.6% of looks - [Sand](https://tfashion.ai/runway/ss27/milan/sand): 8.6% of looks - [Nordic Blue](https://tfashion.ai/runway/ss27/milan/nordic-blue): 3.5% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/milan/butter-yellow): 2.1% of looks - [Ecru](https://tfashion.ai/runway/ss27/milan/ecru): 4.6% of looks - [Caramel](https://tfashion.ai/runway/ss27/milan/caramel): 2.1% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).