# Smoke Color Trend, Spring 2027 · Milan Fashion Week Source: https://tfashion.ai/runway/ss27/milan/smoke Data refreshed: September 29, 2026 Smoke appeared in 2.0% of looks at the Milan Fashion Week SS27 womenswear shows, down from 3.7% in SS26. 19 designers showed it across 39 looks. ## Numbers - Share of looks: 2.0% - Share in SS26: 3.7% - Change: −1.7 pts (fading) - Looks: 39 - Designers: 19 - Rank: #23 of 29 key colors by share of looks - Closest Pantone: 16-0000 TCX (#9F9C99) ## In the press Smoke came up in coverage from WWD. In the data it was in 2.0% of looks, down from 3.7% in SS26. - WWD, 2026-09-24: [Francesco Murano Spring 2027: In a Puff of Smoke](https://wwd.com/runway/spring-2027/milan/francesco-murano/review/). Smoky grey opened the Francesco Murano show and recurred in a run of cloud-like jersey dresses. Summaries are written by T-Fashion. Read each article at the source. ## Top designers by look count - Diesel: 6 - Thom Browne: 4 - Marques’almeida: 4 - 16 more designers in T-Fashion ## Worn with - Skirts (apparel): 23% of the trend's looks - Pants (apparel): 13% of the trend's looks - Checked (pattern): 15% of the trend's looks - Twill (fabric): 26% of the trend's looks - Denim (fabric): 15% of the trend's looks ## Runway looks 11 of 39 looks. Every look is in T-Fashion. - Diesel look 41, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0041-2030f884.jpg?format=auto&width=640 - Marques’almeida look 40, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marques-almeida/ready_to_wear_womenswear/photos/0040-47a05458.jpg?format=auto&width=640 - Giorgio Armani look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/giorgio-armani/ready_to_wear_womenswear/photos/0022-bb1eb759.jpg?format=auto&width=640 - Genny look 25, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/genny/ready_to_wear_womenswear/photos/0025-8eb86dc4.jpg?format=auto&width=640 - Bottega Veneta look 20, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/bottega-veneta/ready_to_wear_womenswear/photos/0020-59b7f74d.jpg?format=auto&width=640 - Pronounce look 11, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/pronounce/ready_to_wear_menswear/photos/0011-cbe0b091.jpg?format=auto&width=640 - Dušan look 13, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/dusan/ready_to_wear_womenswear/photos/0013-7d6a2e3b.jpg?format=auto&width=640 - Emporio Armani look 35, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/emporio-armani/ready_to_wear/photos/0035-3dcb2637.jpg?format=auto&width=640 - Brunello Cucinelli look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/brunello-cucinelli/ready_to_wear_womenswear/photos/0022-0c15d536.jpg?format=auto&width=640 - Alberta Ferretti look 9, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/alberta-ferretti/ready_to_wear_womenswear/photos/0009-7184ca3f.jpg?format=auto&width=640 - Missoni look 15, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/missoni/ready_to_wear_womenswear/photos/0015-fa09f983.jpg?format=auto&width=640 ## FAQ **How popular was smoke at the Milan Fashion Week SS27 womenswear shows?** Smoke appeared in 39 looks from 19 designers. That is 2.0% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows. **Is smoke a trend for spring 2027?** Fading on the runways. Its share of looks is 2.0%, down from 3.7% in SS26. **Which designers showed the most smoke for SS27?** Diesel (6 looks), Thom Browne (4 looks) and Marques’almeida (4 looks). **How does T-Fashion measure this?** T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26. ## Related trends - [Black](https://tfashion.ai/runway/ss27/milan/black): 31.8% of looks - [White](https://tfashion.ai/runway/ss27/milan/white): 26.1% of looks - [Wine](https://tfashion.ai/runway/ss27/milan/wine): 1.6% of looks - [Sand](https://tfashion.ai/runway/ss27/milan/sand): 8.6% of looks - [Nordic Blue](https://tfashion.ai/runway/ss27/milan/nordic-blue): 3.5% of looks - [Butter Yellow](https://tfashion.ai/runway/ss27/milan/butter-yellow): 2.1% of looks - [Ecru](https://tfashion.ai/runway/ss27/milan/ecru): 4.6% of looks - [Caramel](https://tfashion.ai/runway/ss27/milan/caramel): 2.1% of looks This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).