# Sportcore Trend, Spring 2027 · Milan Fashion Week

Source: https://tfashion.ai/runway/ss27/milan/sportcore
Data refreshed: September 29, 2026

Sportcore appeared in 2.1% of looks at the Milan Fashion Week SS27 womenswear shows, down from 2.4% in SS26. 11 designers showed it across 42 looks.

## Numbers

- Share of looks: 2.1%
- Share in SS26: 2.4%
- Change: −0.3 pts (fading)
- Looks: 42
- Designers: 11
- Rank: #24 of 25 key themes by share of looks

## In the press

Sportcore came up in 10 articles from Wallpaper*, WWD and Vogue. In the data it was in 2.1% of looks, down from 2.4% in SS26.

- Wallpaper*, 2026-09-28: [These were the best shows of Milan Fashion Week S/S 2027](https://www.wallpaper.com/fashion-beauty/best-shows-milan-fashion-week-ss-2027-review-round-up). Giorgio Armani made sporty staples, a parka-like pullover and joggers, in silk.
- WWD, 2026-09-26: [Elisabetta Franchi Spring 2027: Mixing It Up](https://wwd.com/runway/spring-2027/milan/elisabetta-franchi/review/). Bike shorts meet generously cut blazers, one in tuxedo style.
- Vogue, 2026-09-25: [Elisabetta Franchi Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/elisabetta-franchi). Elisabetta Franchi used sportswear references to create contrast within the collection.
- Vogue, 2026-09-25: [Tod's Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/tod-s). Formal pieces lose rigidity while sporty pieces become more considered.
- WWD, 2026-09-25: [Blumarine Spring 2027: Cali Princess](https://wwd.com/runway/spring-2027/milan/blumarine/review/). For the active Blumarine woman, David Koma offered jersey cutout leotards and glossy technical leisurewear with ostrich feathers.
- Vogue, 2026-09-24: [Marni Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/marni). Meryll Rogge let sportswear elements disrupt Marni tailoring as part of her edit of the archive.
- WWD, 2026-09-24: [Onitsuka Tiger Spring 2027: Full Tank of Character](https://wwd.com/runway/spring-2027/milan/onitsuka-tiger/review/). Side-striped trackpants serve as suit trousers under blazers.
- Vogue, 2026-09-23: [Onitsuka Tiger Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/onitsuka-tiger). A motocross uniform is rebuilt from original technical fabric in the Honda archive.
- WWD, 2026-09-22: [Diesel Spring 2027: Hot and Heavy](https://wwd.com/runway/spring-2027/milan/diesel/review/). Glenn Martens merged sporty pieces at Diesel, such as a quarter-zip joined to a trucker jacket, and cut near-naked dresses from shredded sweatshirt fleece.
- Vogue, 2026-06-20: [Pronounce Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/pronounce). Pronounce mixed sportswear with tailoring, shirts and workwear, balancing structure and comfort.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Onitsuka Tiger: 19
- Mm6 Maison Margiela: 4
- Rowen Rose: 4
- 8 more designers in T-Fashion

## Worn with

- Jacket (apparel): 31% of the trend's looks
- Skirts (apparel): 31% of the trend's looks
- Black (color): 33% of the trend's looks
- White (color): 31% of the trend's looks
- Preppy (theme): 21% of the trend's looks
- Biker (theme): 14% of the trend's looks

## Runway looks

11 of 42 looks. Every look is in T-Fashion.

- Rowen Rose look 38, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0038-bc4f68bc.jpg?format=auto&width=640
- Marni look 26, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/marni/ready_to_wear_womenswear/photos/0026-f8dc432b.jpg?format=auto&width=640
- Msgm look 22, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/msgm/ready_to_wear_womenswear/photos/0022-f6333069.jpg?format=auto&width=640
- Diesel look 29, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0029-6e76c4b7.jpg?format=auto&width=640
- Prada look 47, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/prada/ready_to_wear_womenswear/photos/0047-0908256b.jpg?format=auto&width=640
- Onitsuka Tiger look 21, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/onitsuka-tiger/ready_to_wear_womenswear/photos/0021-0de6410e.jpg?format=auto&width=640
- Antonio Marras look 49, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/antonio-marras/ready_to_wear_womenswear/photos/0049-222f7dd3.jpg?format=auto&width=640
- Gucci look 30, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/gucci/ready_to_wear/photos/0030-44e75a72.jpg?format=auto&width=640
- Mm6 Maison Margiela look 28, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/mm6-maison-margiela/ready_to_wear_womenswear/photos/0028-434fc339.jpg?format=auto&width=640
- Philipp Plein look 12, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/philipp-plein/ready_to_wear_womenswear/photos/0012-72fef10b.jpg?format=auto&width=640
- Rowen Rose look 48, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/rowen-rose/ready_to_wear/photos/0048-eb1a5b51.jpg?format=auto&width=640

## FAQ

**How popular was Sportcore at the Milan Fashion Week SS27 womenswear shows?**

Sportcore appeared in 42 looks from 11 designers. That is 2.1% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.

**Is Sportcore a trend for spring 2027?**

Fading on the runways. Its share of looks is 2.1%, down from 2.4% in SS26.

**Which designers showed the most Sportcore for SS27?**

Onitsuka Tiger (19 looks), Mm6 Maison Margiela (4 looks) and Rowen Rose (4 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Glam](https://tfashion.ai/runway/ss27/milan/glam): 14.9% of looks
- [Cottagecore](https://tfashion.ai/runway/ss27/milan/cottagecore): 3.3% of looks
- [Boho](https://tfashion.ai/runway/ss27/milan/boho): 9.2% of looks
- [70s Retro](https://tfashion.ai/runway/ss27/milan/70s-retro): 4.7% of looks
- [Preppy](https://tfashion.ai/runway/ss27/milan/preppy): 4.1% of looks
- [Androgynous](https://tfashion.ai/runway/ss27/milan/androgynous): 12.4% of looks
- [Maximalist](https://tfashion.ai/runway/ss27/milan/maximalist): 8.3% of looks
- [Y2K](https://tfashion.ai/runway/ss27/milan/y2k): 4.9% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).