# Ecru Color Trend, Spring 2027 · New York Fashion Week

Source: https://tfashion.ai/runway/ss27/new-york/ecru
Data refreshed: September 29, 2026

Ecru appeared in 5.3% of looks at the New York Fashion Week SS27 womenswear shows, up from 3.9% in SS26. 60 designers showed it across 167 looks.

## Numbers

- Share of looks: 5.3%
- Share in SS26: 3.9%
- Change: +1.4 pts (rising)
- Looks: 167
- Designers: 60
- Rank: #5 of 45 key colors by share of looks
- Closest Pantone: 11-0809 TCX (#F3DFCA)

## In the press

Ecru came up in 13 articles from WWD, Vogue and L'Officiel USA. In the data it was in 5.3% of looks, up from 3.9% in SS26.

- WWD, 2026-09-16: [Thom Browne Spring 2027: A Bug’s Life](https://wwd.com/runway/spring-2027/new-york/thom-browne/review/). Thom Browne closed with a long off-white skirt in floating yarn jacquard.
- WWD, 2026-09-16: [Staud Spring 2027: Living in the Slash](https://wwd.com/runway/spring-2027/new-york/staud/review/). Staud put a worn ivory leather moto jacket over a blue ombre suede skirt.
- Vogue, 2026-09-15: [Staud Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/staud). Staud made a moto jacket in crackled ivory leather with a funnel neck.
- L'Officiel USA, 2026-09-13: [Rachel Scott Makes Proenza Schouler Her Own for Spring/Summer 2027](https://www.lofficielusa.com/fashion-week/proenza-schouler-spring-summer-2027-rachel-scott-designer-nyfw). Printed ecru denim added texture and colour.
- WWD, 2026-09-13: [Anna Sui Spring 2027: Mischief and Wonder](https://wwd.com/runway/spring-2027/new-york/anna-sui/review/). Cream was part of the faded Anna Sui palette with mauve, lavender, old rose and denim blue.
- Vogue, 2026-09-11: [Christian Cowan Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/christian-cowan). Christian Cowan showed a cream silk slip dress, torn and raw at the back.
- WWD, 2026-09-11: [Rachel Comey Spring 2027: Kindred Spirits](https://wwd.com/runway/spring-2027/new-york/rachel-comey/review/). Rachel Comey paired turquoise shorts with an easy cream knit.
- Vogue, 2026-09-10: [R13 Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/r13). The R13 palette turned lighter, with many creamy tones.
- Vogue, 2026-09-10: [Kallmeyer Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/kallmeyer). Kallmeyer showed a cropped ivory jacket with dense beading inspired by Olga de Amaral, worn with light jeans.
- WWD, 2026-09-10: [Libertine Stays the Course on 25th Anniversary](https://wwd.com/runway/spring-2027/new-york/libertine/review/). Libertine offered pieces for both genders in ivory and white stripes.
- WWD, 2026-09-10: [Proenza Schouler Spring 2027 Ready to Wear: Sensual Latitude](https://wwd.com/runway/spring-2027/new-york/proenza-schouler/review/). Cream sat with black and sienna under the bright colors at Proenza Schouler.
- Vogue, 2026-09-09: [Sea Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/sea). Ivory was one of the soft shades in the Sea palette.
- WWD, 2026-09-08: [Donna Karan Spring 2027: Softened Edges](https://wwd.com/runway/spring-2027/new-york/donna-karan/review/). Donna Karan used creams and whites as a clean break in its palette.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Tanner Fletcher: 12
- Khaite: 11
- Loveshackfancy: 8
- 57 more designers in T-Fashion

## Worn with

- Dress (apparel): 28% of the trend's looks
- Skirts (apparel): 23% of the trend's looks
- Floral (pattern): 18% of the trend's looks
- Striped (pattern): 7% of the trend's looks
- Satin (fabric): 20% of the trend's looks
- Twill (fabric): 10% of the trend's looks

## Runway looks

11 of 167 looks. Every look is in T-Fashion.

- Monse look 44, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/monse/ready_to_wear_womenswear/photos/0044-5503acbb.jpg?format=auto&width=640
- Twp look 23, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/twp/ready_to_wear_womenswear/photos/0023-6439b85f.jpg?format=auto&width=640
- Calvin Klein Collection look 23, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/calvin-klein-collection/ready_to_wear_womenswear/photos/0023-371ef67b.jpg?format=auto&width=640
- Eckhaus Latta look 11, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/eckhaus-latta/ready_to_wear/photos/0011-324f5d17.jpg?format=auto&width=640
- Tibi look 12, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/tibi/ready_to_wear_womenswear/photos/0012-b8c615a4.jpg?format=auto&width=640
- Kallmeyer look 15, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/kallmeyer/ready_to_wear_womenswear/photos/0015-4692652f.jpg?format=auto&width=640
- Diotima look 22, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/diotima/ready_to_wear_womenswear/photos/0022-5b7c06c5.jpg?format=auto&width=640
- Area look 23, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/area/ready_to_wear_womenswear/photos/0023-853f4699.jpg?format=auto&width=640
- Khaite look 3, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/khaite/ready_to_wear_womenswear/photos/0003-097c0b8f.jpg?format=auto&width=640
- Staud look 21, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/staud/ready_to_wear_womenswear/photos/0021-60cb8a77.jpg?format=auto&width=640
- Magda Butrym look 28, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/magda-butrym/ready_to_wear_womenswear/photos/0028-39af579e.jpg?format=auto&width=640

## FAQ

**How popular was ecru at the New York Fashion Week SS27 womenswear shows?**

Ecru appeared in 167 looks from 60 designers. That is 5.3% of all looks T-Fashion analyzed for the New York Fashion Week SS27 womenswear shows.

**Is ecru a trend for spring 2027?**

Rising on the runways. Its share of looks is 5.3%, up from 3.9% in SS26.

**Which designers showed the most ecru for SS27?**

Tanner Fletcher (12 looks), Khaite (11 looks) and Loveshackfancy (8 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/new-york/white): 32.4% of looks
- [Black](https://tfashion.ai/runway/ss27/new-york/black): 34.1% of looks
- [Powder Blue](https://tfashion.ai/runway/ss27/new-york/powder-blue): 4.3% of looks
- [Midnight Blue](https://tfashion.ai/runway/ss27/new-york/midnight-blue): 4.7% of looks
- [Scarlet](https://tfashion.ai/runway/ss27/new-york/scarlet): 4.7% of looks
- [Pine Green](https://tfashion.ai/runway/ss27/new-york/pine-green): 1.4% of looks
- [Gold](https://tfashion.ai/runway/ss27/new-york/gold): 1.1% of looks
- [Berry](https://tfashion.ai/runway/ss27/new-york/berry): 0.9% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).