# Chocolate Color Trend, Spring 2027 · Paris Fashion Week

Source: https://tfashion.ai/runway/ss27/paris/chocolate
Data refreshed: October 2, 2026

Chocolate appeared in 6.8% of looks at the Paris Fashion Week SS27 womenswear shows, down from 9.2% in SS26. 39 designers showed it across 117 looks.

## Numbers

- Share of looks: 6.8%
- Share in SS26: 9.2%
- Change: −2.4 pts (fading)
- Looks: 117
- Designers: 39
- Rank: #5 of 27 key colors by share of looks
- Closest Pantone: 19-1214 TCX (#5C3E35)

## In the press

Chocolate came up in 2 articles from Vogue and Numéro Netherlands. In the data it was in 6.8% of looks, down from 9.2% in SS26.

- Vogue, 2026-06-25: [Lemaire Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/christophe-lemaire). Lemaire moved into deeper brown tones and included a sculpted brown dress.
- Numéro Netherlands, 2026-10-01: [PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-3). Stella McCartney used chocolate brown for draped jersey dresses.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Jw Anderson: 8
- Acne Studios: 8
- Balmain: 8
- 36 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/paris/chocolate): 22.3% of looks
- [SS26](https://tfashion.ai/runway/ss26/paris/chocolate): 12.1% of looks

## Worn with

- Jacket (apparel): 27% of the trend's looks
- Pants (apparel): 17% of the trend's looks
- Striped (pattern): 11% of the trend's looks
- Checked (pattern): 9% of the trend's looks
- Twill (fabric): 21% of the trend's looks
- Leather (fabric): 20% of the trend's looks

## Runway looks

11 of 117 looks. Every look is in T-Fashion.

- Julie Kegels look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/julie-kegels/ready_to_wear_womenswear/photos/0031-8f9caef0.jpg?format=auto&width=640
- Stella Mccartney look 9, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/stella-mccartney/ready_to_wear_womenswear/photos/0009-92d787d9.jpg?format=auto&width=640
- Balenciaga look 44, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/balenciaga/ready_to_wear_womenswear/photos/0044-cac48316.jpg?format=auto&width=640
- Feng Chen Wang look 6, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/feng-chen-wang/ready_to_wear_menswear/photos/0006-a121fe93.jpg?format=auto&width=640
- Officine Générale look 2, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0002-12e11d36.jpg?format=auto&width=640
- Studio Nicholson look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/studio-nicholson/ready_to_wear_menswear/photos/0019-a3e69796.jpg?format=auto&width=640
- Balmain look 10, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/balmain/ready_to_wear_womenswear/photos/0010-0b4daf8a.jpg?format=auto&width=640
- Magliano look 8, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/magliano/ready_to_wear_menswear/photos/0008-37d15107.jpg?format=auto&width=640
- Dior look 28, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/christian-dior/ready_to_wear_womenswear/photos/0028-c752d8db.jpg?format=auto&width=640
- Vaquera look 13, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/vaquera/ready_to_wear_womenswear/photos/0013-80057052.jpg?format=auto&width=640
- Jw Anderson look 12, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/jw-anderson/ready_to_wear/photos/0012-fce2341e.jpg?format=auto&width=640

## FAQ

**How popular was chocolate at the Paris Fashion Week SS27 womenswear shows?**

Chocolate appeared in 117 looks from 39 designers. That is 6.8% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.

**Is chocolate a trend for spring 2027?**

Fading on the runways. Its share of looks is 6.8%, down from 9.2% in SS26.

**Which designers showed the most chocolate for SS27?**

Jw Anderson (8 looks), Acne Studios (8 looks) and Balmain (8 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Black](https://tfashion.ai/runway/ss27/paris/black): 39.3% of looks
- [White](https://tfashion.ai/runway/ss27/paris/white): 24.2% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/paris/butter-yellow): 2.7% of looks
- [Lemon](https://tfashion.ai/runway/ss27/paris/lemon)
- [Sand](https://tfashion.ai/runway/ss27/paris/sand): 7.2% of looks
- [Ecru](https://tfashion.ai/runway/ss27/paris/ecru)
- [Midnight Blue](https://tfashion.ai/runway/ss27/paris/midnight-blue): 5.9% of looks
- [Scarlet](https://tfashion.ai/runway/ss27/paris/scarlet): 4.7% of looks

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).