# White Color Trend, Spring 2027 · Paris Fashion Week

Source: https://tfashion.ai/runway/ss27/paris/white
Data refreshed: October 2, 2026

White appeared in 24.2% of looks at the Paris Fashion Week SS27 womenswear shows, up from 20.8% in SS26. 61 designers showed it across 418 looks.

## Numbers

- Share of looks: 24.2%
- Share in SS26: 20.8%
- Change: +3.4 pts (rising)
- Looks: 418
- Designers: 61
- Rank: #2 of 27 key colors by share of looks
- Closest Pantone: 11-0601 TCX (#F4F9FF)

## In the press

White came up in 27 articles from Vogue, WWD, Grazia UK and 12 more. In the data it was in 24.2% of looks, up from 20.8% in SS26.

- Vogue, 2026-10-01: [Balenciaga Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/balenciaga). A white shirt gains a stitched peplum and a white T-shirt gets the same couture treatment.
- Vogue, 2026-10-01: [Chloé Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/chloe). White appears in a petal-edged swimsuit, baby-doll dresses, tailoring over lace harness blouses and Kamali's own broderie anglaise blouse.
- WWD, 2026-10-01: [Chloé Spring 2027: Broderie Anglaise — and Other Obsessions](https://wwd.com/runway/spring-2027/paris/chloe/review/). Chloé reworked an archival white suit with scalloped edges.
- WWD, 2026-10-01: [Balenciaga Spring 2027: Stitch Fixation](https://wwd.com/runway/spring-2027/paris/balenciaga/review/). A white shirt with a stitched peplum is paired with white bias-cut jeans in the opening look.
- Grazia UK, 2026-09-29: [Follow The Highlights From Paris Fashion Week Spring/Summer ’27](https://graziadaily.co.uk/fashion/news/paris-fashion-week-spring-summer-2027-highlights/). Vaquera opened with large white gowns before replacing them with neon versions.
- The Zoe Report, 2026-10-02: [Pierpaolo Piccioli Reimagined Balenciaga Couture As Everyday Wear For Spring/Summer 2027](https://www.thezoereport.com/fashion/balenciaga-spring-summer-2027-review). Balenciaga opened with a white shirt and later used white flower shapes on a transparent tank.
- AnOther, 2026-10-01: [Drew Henry Is Breaking Out and Tearing Up at Courrèges](https://www.anothermag.com/fashion-beauty/17530/courreges-drew-henry-spring-summer-2027-review-paris-fashion-week). Sportswear appeared in the optic white long tied to the label.
- Elle, 2026-10-01: [Chloé Spring 2027 Review: Statement Sleeves and Vivid Color](https://www.elle.com/runway/a73969550/chloe-spring-2027-review/). Chloé used white on skirts with unequal front and back hems.
- W Magazine, 2026-10-01: [For Isabel Marant Spring 2027, Kim Bekker Goes All-In on California Cool](https://www.wmagazine.com/fashion/isabel-marant-spring-2027-runway-photos). Isabel Marant opened with light white board shorts and a crochet top.
- Numéro, 2026-10-01: [Courrèges: What to remember from Drew Henry’s debut show?](https://numero.com/en/fashion/fashion-week-en/courreges-drew-henry-spring-summer-2027-show/). White, black and navy mixed with bright pop colours in voluminous silhouettes.
- Harper's Bazaar, 2026-09-30: [Dior Lets the Light In](https://www.harpersbazaar.com/fashion/fashion-week/a73944985/dior-spring-summer-2027-review/). Dior used white pinstripes and mixed off-white with yellow in its light palette.
- Dazed, 2026-09-29: [Rihanna goes nuts for nature at Dior SS27](https://www.dazeddigital.com/fashion/article/71068/1/dior-ss27-paris-fashion-week-pfw-jonathan-anderson-rihanna-nuts). Dior showed white smoking jackets outlined with black piping.
- Dazed, 2026-09-29: [Glenn Martens gives Raf Simons his flowers at Margiela SS27](https://www.dazeddigital.com/fashion/article/71076/1/maison-margiela-ss27-paris-fashion-week-pfw-glenn-martens-dior-raf-simons). Maison Margiela covered a sweeping white gown with crushed metal and silverware.
- FashionNetwork, 2026-09-29: [Dior presents sheer tops and metallic trousers in spring/summer 2027 show](https://us.fashionnetwork.com/news/Dior-presents-sheer-tops-and-metallic-trousers-in-spring-summer-2027-show,1871544.html). Dior included white within its sober outerwear palette.
- The National, 2026-10-01: [Paris Fashion Week: Dior, Saint Laurent and Tom Ford bring glamour to spring/summer 2027](https://www.thenationalnews.com/magazine/2026/09/30/dior-finds-its-voice-as-saint-laurent-goes-for-gold-at-paris-fashion-week/). Maison Margiela showed a rigid-fronted white coat; Tom Ford included white suiting.
- Numéro Netherlands, 2026-10-02: [PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 4](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-4). Balenciaga began with white and pale neutral clothing; Isabel Marant also included white.
- Numéro Netherlands, 2026-10-01: [PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 3](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-3). Stella McCartney opened with white; Vaquera introduced five white looks before its neon finale.
- MMSCENE, 2026-06-30: [Studio Nicholson SS27 Refines the Menswear Uniform](https://www.malemodelscene.net/menswear/studio-nicholson-ss27/). Studio Nicholson used white Japanese denim for its unisex Alwyn jean.
- nss magazine: [The Row's SS27 is an etiquette guide of style advice](https://www.nssmag.com/en/fashion/47097/the-row-s-ss27-is-an-etiquette-guide-of-style-advice). The Row matched a transparent white top with a white swimsuit and also used white shirting.
- nss magazine: [Vaquera SS27 Runway Review: An Ode to Women Who Do Too Much](https://www.nssmag.com/en/fashion/47098/vaquera-spring-summer-2027-runway-review). Five pristine white looks opened the show, evoking purity and tradition, before returning in neon.
- Vogue, 2026-10-01: [The Row Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/row). One of two raw-edged shift dresses is in plain white cotton.
- Vogue, 2026-10-01: [Carven Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/carven). White trousers gain texture from repeated tufts of embroidery.
- WWD, 2026-09-30: [Tom Ford Spring 2027: In the Flesh](https://wwd.com/runway/spring-2027/paris/tom-ford/review/). White is one of the shades used for sharply tailored suits and jackets worn with little underneath.
- Vogue, 2026-09-29: [Tove Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/tove). Precision-built white cotton embroidery forms long, pared-back dresses and coordinating pieces.
- Vogue, 2026-09-29: [Maison Margiela Spring 2027 Ready-to-Wear Collection](https://www.vogue.com/fashion-shows/spring-2027-ready-to-wear/maison-martin-margiela). A stiff-fronted overcoat in white shows the brand's quietly efficient chic.
- Numéro Netherlands, 2026-09-30: [PARIS FASHION WEEK SPRING/SUMMER 2027: DAY 2](https://www.numeronetherlands.com/fashion/paris-fashion-week-springsummer-2027-day-2). Maison Margiela presented a white gown with a metallic breastplate.
- nss magazine: [Burc Akyol Spring-Summer 2027 Show: Elegance in a Liquid State](https://www.nssmag.com/en/fashion/47074/burc-akyol-spring-summer-2027-fashion-show-review). Burc Akyol used twisted white details and later reversed its black wardrobe into white.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Dior: 36
- Hodakova: 21
- Stella Mccartney: 20
- 58 more designers in T-Fashion

## Other seasons

- [FW26](https://tfashion.ai/runway/fw26/paris/white): 10.3% of looks
- [SS26](https://tfashion.ai/runway/ss26/paris/white): 18.2% of looks

## Worn with

- Shirts (apparel): 26% of the trend's looks
- Pants (apparel): 18% of the trend's looks
- Striped (pattern): 15% of the trend's looks
- Floral (pattern): 10% of the trend's looks
- Poplin (fabric): 18% of the trend's looks
- Twill (fabric): 16% of the trend's looks

## Runway looks

11 of 418 looks. Every look is in T-Fashion.

- Hodakova look 17, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/hodakova/ready_to_wear_womenswear/photos/0017-29c0eaae.jpg?format=auto&width=640
- The Row look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/the-row/ready_to_wear_womenswear/photos/0005-0674fcf3.jpg?format=auto&width=640
- Carven look 14, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/carven/ready_to_wear_womenswear/photos/0014-348eb254.jpg?format=auto&width=640
- Stella Mccartney look 7, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/stella-mccartney/ready_to_wear_womenswear/photos/0007-6029fd4e.jpg?format=auto&width=640
- Balenciaga look 1, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/balenciaga/ready_to_wear_womenswear/photos/0001-a6e35f06.jpg?format=auto&width=640
- Studio Nicholson look 5, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/studio-nicholson/ready_to_wear_menswear/photos/0005-34cb7d33.jpg?format=auto&width=640
- Dior look 45, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/christian-dior/ready_to_wear_womenswear/photos/0045-e7d8060e.jpg?format=auto&width=640
- System look 29, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/system/ready_to_wear_menswear/photos/0029-3f409116.jpg?format=auto&width=640
- Burc Akyol look 14, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/burc-akyol/ready_to_wear_womenswear/photos/0014-c5be6f52.jpg?format=auto&width=640
- Torishéju look 29, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/torisheju/ready_to_wear/photos/0029-84b2685d.jpg?format=auto&width=640
- Officine Générale look 31, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/officine-generale/ready_to_wear_menswear/photos/0031-cc75d09a.jpg?format=auto&width=640

## FAQ

**How popular was white at the Paris Fashion Week SS27 womenswear shows?**

White appeared in 418 looks from 61 designers. That is 24.2% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.

**Is white a trend for spring 2027?**

Rising on the runways. Its share of looks is 24.2%, up from 20.8% in SS26.

**Which designers showed the most white for SS27?**

Dior (36 looks), Hodakova (21 looks) and Stella Mccartney (20 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [Black](https://tfashion.ai/runway/ss27/paris/black): 39.3% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/paris/butter-yellow): 2.7% of looks
- [Lemon](https://tfashion.ai/runway/ss27/paris/lemon)
- [Sand](https://tfashion.ai/runway/ss27/paris/sand): 7.2% of looks
- [Ecru](https://tfashion.ai/runway/ss27/paris/ecru)
- [Midnight Blue](https://tfashion.ai/runway/ss27/paris/midnight-blue): 5.9% of looks
- [Scarlet](https://tfashion.ai/runway/ss27/paris/scarlet): 4.7% of looks
- [Caramel](https://tfashion.ai/runway/ss27/paris/caramel)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).