# Smoke Color Trend, Spring 2027 Runways

Source: https://tfashion.ai/runway/ss27/smoke
Data refreshed: October 3, 2026

Smoke appeared in 2.0% of looks at the SS27 womenswear shows, down from 4.7% in SS26. 108 designers showed it across 201 looks.

## Numbers

- Share of looks: 2.0%
- Share in SS26: 4.7%
- Change: −2.7 pts (fading)
- Looks: 201
- Designers: 108
- Rank: #22 of 71 key colors by share of looks
- Closest Pantone: 16-0000 TCX (#9F9C99)

## In the press

Smoke came up in 4 articles from WWD, CNN and AnOther. In the data it was in 2.0% of looks, down from 4.7% in SS26.

- WWD, 2026-10-01: [Chloé Spring 2027: Broderie Anglaise — and Other Obsessions](https://wwd.com/runway/spring-2027/paris/chloe/review/). Chloé used smoky tones for transparent capes inspired by sunglasses.
- WWD, 2026-09-24: [Francesco Murano Spring 2027: In a Puff of Smoke](https://wwd.com/runway/spring-2027/milan/francesco-murano/review/). Smoky grey opened the Francesco Murano show and recurred in a run of cloud-like jersey dresses.
- CNN, 2026-09-30: [Here’s what’s happening at Paris Fashion Week](https://www.cnn.com/2026/09/30/style/paris-fashion-week-highlights-from-the-shows). Chloé showed transparent vinyl outerwear in smoky gray.
- AnOther, 2026-10-01: [A Collection Defined by Obsession at Chloé](https://www.anothermag.com/fashion-beauty/17534/chloe-chemena-kamali-spring-summer-2027-ss27-review-paris-fashion-week). Chloé offered smoky transparent coats and capes with wide shoulders.

Summaries are written by T-Fashion. Read each article at the source.

## Top designers by look count

- Thom Browne: 9
- Coach: 8
- Maison Mihara Yasuhiro: 7
- 105 more designers in T-Fashion

## By fashion week

- Paris: 2.3% of looks (50 looks)
- Milan: 2.0% of looks (39 looks)
- New York: 1.7% of looks (54 looks)
- London: 1.2% of looks (18 looks)

## Worn with

- Skirts (apparel): 18% of the trend's looks
- Dress (apparel): 16% of the trend's looks
- Checked (pattern): 11% of the trend's looks
- Floral (pattern): 9% of the trend's looks
- Twill (fabric): 20% of the trend's looks
- Metallic (fabric): 11% of the trend's looks

## Runway looks

11 of 201 looks. Every look is in T-Fashion.

- Marke look 15, Berlin: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/berlin/marke/ready_to_wear_menswear/photos/0015-7c1bf1d9.jpg?format=auto&width=640
- Enfold look 26, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/enfold/ready_to_wear_womenswear/photos/0026-295d266f.jpg?format=auto&width=640
- Fetico look 15, Tokyo: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/tokyo/fetico/ready_to_wear_womenswear/photos/0015-36f52320.jpg?format=auto&width=640
- Mulberry look 3, London: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/london/mulberry/ready_to_wear_womenswear/photos/0003-c28296cc.jpg?format=auto&width=640
- Lauren Manoogian look 26, New York: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/new-york/lauren-manoogian/ready_to_wear_womenswear/photos/0026-8a0e82e2.jpg?format=auto&width=640
- William Fan look 18, Berlin: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/berlin/william-fan/ready_to_wear/photos/0018-6a2ac0b4.jpg?format=auto&width=640
- Diesel look 58, Milan: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/milan/diesel/ready_to_wear/photos/0058-90739072.jpg?format=auto&width=640
- Feng Chen Wang look 25, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/feng-chen-wang/ready_to_wear_menswear/photos/0025-bf35ee5a.jpg?format=auto&width=640
- Vaquera look 19, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/vaquera/ready_to_wear_womenswear/photos/0019-f3b615be.jpg?format=auto&width=640
- Daily Mirror look 5, Seoul: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/seoul/daily-mirror/ready_to_wear_womenswear/photos/0005-17dca844.jpg?format=auto&width=640
- Issey Miyake look 35, Paris: https://assets.tfashion.ai/v3/images/fashion-weeks/shows/spring-summer-2027/paris/issey-miyake/ready_to_wear_womenswear/photos/0035-58eb9119.jpg?format=auto&width=640

## FAQ

**How popular was smoke at the SS27 womenswear shows?**

Smoke appeared in 201 looks from 108 designers. That is 2.0% of all looks T-Fashion analyzed for the SS27 womenswear shows.

**Is smoke a trend for spring 2027?**

Fading on the runways. Its share of looks is 2.0%, down from 4.7% in SS26.

**Which designers showed the most smoke for SS27?**

Thom Browne (9 looks), Coach (8 looks) and Maison Mihara Yasuhiro (7 looks).

**Which fashion week showed the most smoke?**

Paris, where 2.3% of looks carried it (50 looks).

**How does T-Fashion measure this?**

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.

## Related trends

- [White](https://tfashion.ai/runway/ss27/white): 29.7% of looks
- [Black](https://tfashion.ai/runway/ss27/black): 35.0% of looks
- [Ecru](https://tfashion.ai/runway/ss27/ecru): 5.0% of looks
- [Butter Yellow](https://tfashion.ai/runway/ss27/butter-yellow)
- [Gold](https://tfashion.ai/runway/ss27/gold)
- [Lemon](https://tfashion.ai/runway/ss27/lemon)
- [Midnight Blue](https://tfashion.ai/runway/ss27/midnight-blue): 4.8% of looks
- [Caramel](https://tfashion.ai/runway/ss27/caramel)

This page is a preview. Every look, the full ranking and the designer and city breakdowns are in T-Fashion: [get access](https://tfashion.ai/book-demo).