Introduction
Sarteks, a textile and fashion manufacturing company based in Turkey, was facing a challenge in keeping up with the latest trends in the fashion industry. With the goal of improving their fabric collection sales and staying ahead of the competition, they needed a solution to help them stay ahead of the curve.
The Challenge
In a fast-paced and constantly changing industry like fashion, it can be difficult for companies to keep up with the latest trends and demands of their target audience. Sarteks was no exception. Despite their best efforts, they found it challenging to predict the latest colors and styles that would be popular with their target audience in Europe.
The Solution
Enter T-Fashion, an AI-powered trend forecasting platform that provides customized fashion analytics and data-driven insights to help companies make informed decisions about their production and buying. Sarteks partnered with T-Fashion to receive analysis of their target audiences in 3 key regions of Europe.
The Results
With the help of T-Fashion’s trend insights, Sarteks was able to create a new fabric collection that was in line with the latest trends. The result? A staggering 50% increase in revenues, despite the hardships faced by Turkish manufacturing companies due to the pandemic.
“Working with T-Fashion has been a game-changer for us at Sarteks. Their data-driven insights and AI-powered trend forecasting have allowed us to stay ahead of the curve and create a collection that truly resonates with our target audience. The results have been outstanding, with a 50% increase in sales despite the challenges faced by the industry. We couldn't be happier with our partnership with T-Fashion."
- Erkan Sartık, Founder of Sarteks.
How T-Fashion Works
T-Fashion’s platform uses billions of online interactions to grasp trend dynamics and provide fashion companies with the data they need to succeed. By analyzing social media, e-commerce sites, and other online sources, T-Fashion is able to provide customized fashion analytics and data-driven insights that help companies stay ahead of the trend.
Benefits of Working with T-Fashion
Data-driven insights: By using data-driven insights, companies can make smart decisions about production and buying, leading to increased success in the fashion industry.
Customized fashion analytics: T-Fashion provides customized fashion analytics that are tailored to meet the specific needs of each company.
AI-powered trend forecasting: T-Fashion’s AI-powered trend forecasting platform provides up-to-date and accurate information about the latest trends in the fashion industry.
Conclusion
Sarteks is just one example of the many companies that have seen the benefits of working with T-Fashion. By using data-driven insights and AI-powered trend forecasting, companies can stay ahead of the curve and increase their success in the fashion industry.