Hemington is a brand that is popular for its smart casual knitwear collections. We had a chance to work with Hemington through their digital marketing campaigns. They had thousands of items at hand for their new Spring collection, and they had difficulty finding the items that would lead to the highest engagement and sales. After analyzing their target audience, we spotted the trends that would work best for their target audience. By looking at this data, we suggested 10 items that should be highlighted in the campaign. Their digital marketing also chose 10 items on their own. We ran A/B tests, and the results showed that we were able to decrease their Cost Per Sale by 40% for that season's digital marketing campaign.