It is all about embracing humor. Tactility and gourmand details are essentials in 2024.
Fashion has always been a medium of self-expression, but 2024 brings a fresh twist to the forefront with the concept of joy conscious fashion. This trend goes beyond sustainability and ethics, focusing on the sheer delight clothing can bring through humor, tactile experiences, and playful designs.
What is Joy Conscious Fashion? Joy conscious fashion is all about creating and wearing clothing that sparks joy, invokes a smile, and engages our senses. It's an antidote to the often serious and fast-paced world of fashion, reminding us that getting dressed could be fun and uplifting. This trend emphasizes three key elements: humor, tactility, and gourmand prints.
What is Important for Joy in Fashion ?
Humor: Incorporating humor into fashion involves playful designs, witty slogans, and quirky patterns that make people smile. It's about not taking fashion too seriously and allowing room for creativity and spontaneity.
Tactility: The tactile aspect of joy conscious fashion focuses on fabrics and textures that feel good to the touch. Think soft knits, fluffy materials, and interactive elements like sequins or patches that invite touch and play.
Gourmand Prints and Colors: Gourmand prints are vibrant, food-inspired patterns that add a deliciously whimsical element to fashion. Bright, cheerful colors and prints featuring fruits, desserts, and other culinary delights evoke a sense of fun and nostalgia.
Playful Design: From bold colors to unconventional silhouettes, playful design is central to this trend. It's about breaking the mold and experimenting with styles that are as joyful to wear as they are to look at.
Emotional Connection: Joy conscious fashion often involves pieces that carry personal significance or tell a story. Whether it's a vintage find or a custom-made item, these clothes are cherished for the joy they bring and the memories they hold.
What are the Top Brands in Joy Conscious Fashion in 2024?
As we embrace 2024, several designers and brands are leading the way in joy conscious fashion, offering collections that are both whimsical and tactile, with a dash of delicious fun.
Moschino: Known for its tongue-in-cheek designs, Moschino's 2025 collection is a masterclass in humor. Featuring playful motifs, exaggerated shapes, and vibrant colors, Moschino invites us to embrace fashion with a wink and a smile.
Shrimps: This London-based brand excels in tactile delights. Their 2024 line includes fluffy faux fur coats, beaded handbags, and tactile knitwear that are as enjoyable to touch as they are to wear. Each piece exudes a sense of fun and whimsy.
Lazy Oaf: Lazy Oaf's quirky designs are perfect for those who love to infuse humor into their wardrobe. Their 2024 collection features cheeky graphics, playful prints, and interactive elements like reversible sequins that change color with a swipe.
BODE: Known for its storytelling through clothing, BODE's 2024 collection includes intricately embroidered pieces and richly textured fabrics. Each item feels like a piece of art, designed to be touched, appreciated, and loved.
Molly Goddard: Famed for her voluminous tulle dresses, Molly Goddard's 2024 collection continues to celebrate joy through exaggerated shapes and vibrant hues. Her designs encourage playfulness and bring a sense of delight to high fashion.
Stella Jean: Stella Jean's 2024 collection features gourmand prints that are as mouth-watering as they are stylish. With bright, cheerful colors and patterns inspired by fruits, desserts, and other culinary delights, her designs add a deliciously fun twist to fashion.
