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Key items, London Fashion Week SS27 menswear

Regular fit sweater appeared in 6.9% of looks at the London Fashion Week SS27 menswear shows, up from 5.1% in SS26. 11 designers showed the trend across 30 looks.

Share of looks
6.9%
Change vs SS26
+1.8 pts
5.1% → 6.9%
Looks
30
of 436
Designers
11
of 21

Number 22 of 22 key items by share of looks. Also measured in New York (7.4%).

Updated September 29, 2026

Brooks Brothers, SS27 menswear, Regular Fit Sweater, look 39
Labrum London, SS27 menswear, Regular Fit Sweater, look 25
Oscar Ouyang, SS27 menswear, Regular Fit Sweater, look 9

Looks

11 of 30 looks, across designers.

  • Steve O Smith, look 8
  • Toga, look 26
  • Ahluwalia, look 9
  • Commission, look 12
  • Stefan Cooke, look 18
  • M & S, look 8
  • Mithridate, look 31
  • Burberry, look 31

+19 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with regular fit sweater, by designer.

  1. 1 M & S 7
  2. 2 Brooks Brothers 7
  3. 3 Toga 3

8 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among key items. The tick marks SS26.

All 22
  1. 1 Long Sleeve Jacket 41.7%
  2. 2 Tailored Pants 34.2%
  3. 3 Side Pocket Pants 33.0%
  1. 22 Regular Fit Sweater 6.9%

Worn with

Share of the 30 looks with regular fit sweater that also had each detail.

Colors

Details

  • Pullover 93%
  • Long Sleeve 83%

Fabrics

Patterns

Everything worn with regular fit sweater

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45
Kozaburo, SS27 menswear, Top Collar Jacket, look 11

Top Collar Jacket

13.1% of looks · +6.6 pts

Key items
Yaku, SS27 menswear, Drop Shoulder Jacket, look 1

Drop Shoulder Jacket

10.1% of looks · +6.6 pts

Key items
Mithridate, SS27 menswear, Dress Shirts, look 12

Dress Shirts

9.4% of looks · +4.7 pts

Key items
Mithridate, SS27 menswear, Tailored Pants, look 16

Tailored Pants

34.2% of looks · +4.3 pts

Key items
Kozaburo, SS27 menswear, Single Pleated Pants, look 9

Single Pleated Pants

7.3% of looks · +3.4 pts

Key items

Regular Fit Sweater in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 30 looks, filterable by designer, city and color
Top 3 designers All 11 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was regular fit sweater at the London Fashion Week SS27 menswear shows?
Regular fit sweater appeared in 30 looks from 11 designers. That is 6.9% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is regular fit sweater a trend for spring 2027?
Rising on the runways. Its share of looks is 6.9%, up from 5.1% in SS26.
Which designers showed the most regular fit sweater for SS27?
M & S (7 looks), Brooks Brothers (7 looks) and Toga (3 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all menswear looks in the scope. The change compares that share with SS26.