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Key items, Milan Men's Fashion Week SS27 menswear

Formal shirts appeared in 16.6% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 8.4% in SS26. 33 designers showed the trend across 221 looks.

Share of looks
16.6%
Change vs SS26
+8.2 pts
8.4% → 16.6%
Looks
221
of 1,329
Designers
33
of 39

Number 7 of 33 key items by share of looks. Also measured in all cities (12.5%).

Updated September 29, 2026

Brioni, SS27 menswear, Formal Shirts, look 26
Jil Sander, SS27 menswear, Formal Shirts, look 28
Emporio Armani, SS27 menswear, Formal Shirts, look 16

Looks

11 of 221 looks, across designers.

  • Act No.1, look 5
  • Msgm, look 5
  • Giorgio Armani, look 90
  • Brunello Cucinelli, look 30
  • Thom Browne, look 8
  • Ralph Lauren, look 17
  • Ferragamo, look 9
  • Gucci, look 35

+210 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with formal shirts, by designer.

  1. 1 Ralph Lauren 26
  2. 2 Thom Browne 21
  3. 3 Brioni 14

30 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among key items. The tick marks SS26.

All 33
  1. 1 Tailored Pants 53.0%
  2. 2 Side Pocket Pants 50.0%
  3. 3 Blazer 30.5%
  1. 7 Formal Shirts 16.6%

Worn with

Share of the 221 looks with formal shirts that also had each detail.

Colors

Details

  • Straight Sleeve 91%
  • Buttoned 86%

Fabrics

  • Poplin 82%
  • Plain Cuff Detail 19%

Patterns

Everything worn with formal shirts

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Giorgio Armani, SS27 menswear, High-Rise Pants, look 91

High-Rise Pants

20.3% of looks · +10.4 pts

Key items
Paul Smith, SS27 menswear, Tailored Pants, look 20

Tailored Pants

53.0% of looks · +8.6 pts

Key items
Giorgio Armani, SS27 menswear, Blazer, look 133

Blazer

30.5% of looks · +8.4 pts

Key items
Umit Benan, SS27 menswear, Drop Shoulder Jacket, look 2

Drop Shoulder Jacket

10.8% of looks · +6.7 pts

Key items
Brioni, SS27 menswear, Cuffed Pants, look 29

Cuffed Pants

5.6% of looks · +4.5 pts

Key items

Formal Shirts in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 221 looks, filterable by designer, city and color
Top 3 designers All 33 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was formal shirts at the Milan Men's Fashion Week SS27 menswear shows?
Formal shirts appeared in 221 looks from 33 designers. That is 16.6% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is formal shirts a trend for spring 2027?
Rising on the runways. Its share of looks is 16.6%, up from 8.4% in SS26.
Which designers showed the most formal shirts for SS27?
Ralph Lauren (26 looks), Thom Browne (21 looks) and Brioni (14 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all menswear looks in the scope. The change compares that share with SS26.