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Themes, London Fashion Week SS27 womenswear

Quiet Luxury appeared in 5.2% of looks at the London Fashion Week SS27 womenswear shows, up from 2.7% in SS26. 21 designers showed it across 74 looks.

Share of looks
5.2%
Change vs SS26
+2.5 pts
2.7% → 5.2%
Looks
74
of 1,421
Designers
21
of 51

Number 10 of 25 themes by share of looks. Also measured in New York (8.6%), Milan (13.0%), Copenhagen (14.2%).

Updated September 29, 2026

Brooks Brothers, SS27 womenswear, Quiet Luxury, look 8
Tolu Coker, SS27 womenswear, Quiet Luxury, look 12
Burberry, SS27 womenswear, Quiet Luxury, look 7

Looks

11 of 74 looks, across designers.

  • Mulberry, look 24
  • Jason Wu Collection, look 8
  • Joseph, look 11
  • Pauline Dujancourt, look 6
  • Rory William Docherty, look 11
  • Patrick Mcdowell, look 25
  • Edeline Lee, look 12
  • Johanna Parv, look 22

+63 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Quiet Luxury came up in 2 articles from Who What Wear and WWD. In the data it was in 5.2% of looks, up from 2.7% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Who What Wear · Sep 28, 2026 · Trend report

    The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027

    Declares quiet luxury over, at least in London, as dramatic pieces drew the strongest reactions.

  2. WWD · Sep 20, 2026 · Show review

    Mulberry Spring 2027: Back in the Game

    Argues quiet luxury is over and the collection felt out of step with a shift to color and exuberance.

Designers

Looks with Quiet Luxury, by designer.

  1. 1 M & S 15
  2. 2 Joseph 15
  3. 3 Burberry 5

18 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 25
  1. 1 Avant-Garde 44.7%
  2. 2 Sculptural 23.9%
  3. 3 Monochrome 16.7%
  1. 10 Quiet Luxury 5.2%

Worn with

Share of the 74 looks with Quiet Luxury that also had each detail.

Colors

Garments

  • Skirts 32%
  • Pants 31%

Themes

Everything worn with Quiet Luxury

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Quiet Luxury in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 74 looks, filterable by designer, city and color
Top 3 designers All 21 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Quiet Luxury at the London Fashion Week SS27 womenswear shows?
Quiet Luxury appeared in 74 looks from 21 designers. That is 5.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
Is Quiet Luxury a trend for spring 2027?
Rising on the runways. Its share of looks is 5.2%, up from 2.7% in SS26.
Which designers showed the most Quiet Luxury for SS27?
M & S (15 looks), Joseph (15 looks) and Burberry (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.