Skip to content
Menu

Patterns, Milan Men's Fashion Week SS27 menswear

Floral appeared in 2.6% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 4.2% in SS26. 15 designers showed the trend across 35 looks.

Share of looks
2.6%
Change vs SS26
−1.6 pts
4.2% → 2.6%
Looks
35
of 1,329
Designers
15
of 39

Number 5 of 6 patterns by share of looks. Also measured in all cities (3.7%), Paris (3.9%).

Updated September 29, 2026

Venerdì Pomeriggio, SS27 menswear, Floral, look 18
Marques’almeida, SS27 menswear, Floral, look 28
Antonio Marras, SS27 menswear, Floral, look 10

Looks

11 of 35 looks, across designers.

  • Giorgio Armani, look 120
  • Dolce & Gabbana, look 63
  • Thom Browne, look 17
  • Sergio Davila, look 10
  • Ralph Lauren, look 34
  • Msgm, look 26
  • Rowen Rose, look 37
  • Pronounce, look 25

+24 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Book a demo Already a customer? Open in T-Fashion

Designers

Looks with floral, by designer.

  1. 1 Antonio Marras 7
  2. 2 Venerdì Pomeriggio 5
  3. 3 Dolce & Gabbana 4

12 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Book a demo Already a customer? Open in T-Fashion

Ranking

Share of looks among patterns. The tick marks SS26.

All 6
  1. 1 Striped 19.0%
  2. 2 Checked 9.2%
  3. 3 Abstract 4.1%
  1. 5 Floral 2.6%

Worn with

Share of the 35 looks with floral that also had each detail.

Colors

Garments

  • Jacket 34%
  • Shirts 23%

Fabrics

Everything worn with floral

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Book a demo Already a customer? Open in T-Fashion

More Milan menswear trends

All 95
Thom Browne, SS27 menswear, Checked, look 50

Checked

9.2% of looks · +0.7 pts

Key patterns
Thom Browne, SS27 menswear, Striped, look 37

Striped

19.0% of looks · −2.4 pts

Key patterns
Marni, SS27 menswear, Geometric, look 17

Geometric

2.9% of looks · −3.5 pts

Key patterns
Philipp Plein, SS27 menswear, Graphic, look 29

Graphic

2.5% of looks · −0.4 pts

Key patterns
Im Men, SS27 menswear, Abstract, look 1

Abstract

4.1% of looks · −3.4 pts

Key patterns

Floral in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 35 looks, filterable by designer, city and color
Top 3 designers All 15 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

Already a customer? Open this in T-Fashion

Book a demo

Book a demo

Tell us a little about you, then pick a time on the next step.

By continuing you agree to our Terms of Use and acknowledge our Privacy Policy.

Questions

How popular was floral at the Milan Men's Fashion Week SS27 menswear shows?
Floral appeared in 35 looks from 15 designers. That is 2.6% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is floral a trend for spring 2027?
Fading on the runways. Its share of looks is 2.6%, down from 4.2% in SS26.
Which designers showed the most floral for SS27?
Antonio Marras (7 looks), Venerdì Pomeriggio (5 looks) and Dolce & Gabbana (4 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.