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Patterns, SS27 menswear

Floral appeared in 3.7% of looks at the SS27 menswear shows, down from 4.5% in SS26. 65 designers showed the trend across 179 looks.

Share of looks
3.7%
Change vs SS26
−0.8 pts
4.5% → 3.7%
Looks
179
of 4,855
Designers
65
of 166

Number 4 of 12 patterns by share of looks. Also measured in Paris (3.9%), Milan (2.6%).

Updated September 29, 2026

Giorgio Armani, SS27 menswear, Floral, look 121
Marques’almeida, SS27 menswear, Floral, look 28
Dries Van Noten, SS27 menswear, Floral, look 51

Looks

11 of 179 looks, across designers.

  • Givenchy, look 33
  • Antonio Marras, look 10
  • Venerdì Pomeriggio, look 30
  • Sabyasachi, look 29
  • Dolce & Gabbana, look 63
  • Brooks Brothers, look 4
  • Wisharawish, look 16
  • Rory William Docherty, look 19

+168 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with floral, by designer.

  1. 1 John Alexander Skelton 16
  2. 2 Masu 9
  3. 3 Dries Van Noten 8

62 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among patterns. The tick marks SS26.

All 12
  1. 1 Striped 18.9%
  2. 2 Checked 9.1%
  3. 3 Abstract 4.3%
  1. 4 Floral 3.7%

Worn with

Share of the 179 looks with floral that also had each detail.

Colors

Garments

  • Shirts 28%
  • Pants 25%

Fabrics

Everything worn with floral

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

  1. 1 London 4.1%18 looks
  2. 2 Paris 3.9%73 looks
  3. 3 New York 3.9%19 looks
  4. 4 Milan 2.6%35 looks

More menswear trends

All 211
Undercover, SS27 menswear, Letters & Numbers, look 33

Letters & Numbers

1.8% of looks · +1.5 pts

Key patterns
Wisharawish, SS27 menswear, Striped, look 1

Striped

18.9% of looks · +1.5 pts

Key patterns
Beautiful People, SS27 menswear, Ombre, look 9

Ombre

1.3% of looks · +0.8 pts

Key patterns
Masu, SS27 menswear, Checked, look 30

Checked

9.1% of looks · +0.9 pts

Key patterns
Ernest W. Baker, SS27 menswear, Animal, look 5

Animal

1.5% of looks · +0.1 pts

Key patterns

Floral in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 179 looks, filterable by designer, city and color
Top 3 designers All 65 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was floral at the SS27 menswear shows?
Floral appeared in 179 looks from 65 designers. That is 3.7% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is floral a trend for spring 2027?
Fading on the runways. Its share of looks is 3.7%, down from 4.5% in SS26.
Which designers showed the most floral for SS27?
John Alexander Skelton (16 looks), Masu (9 looks) and Dries Van Noten (8 looks).
Which fashion week showed the most floral?
London, where 4.1% of looks carried it (18 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.