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Key items, Milan Men's Fashion Week SS27 menswear

Overcoat appeared in 4.6% of looks at the Milan Men's Fashion Week SS27 menswear shows, about the same as SS26 (4.4%). 21 designers showed the trend across 61 looks.

Share of looks
4.6%
Change vs SS26
+0.2 pts
4.4% → 4.6%
Looks
61
of 1,329
Designers
21
of 39

Number 18 of 33 key items by share of looks. Also measured in all cities (5.4%), Paris (7.7%).

Updated September 29, 2026

Ferragamo, SS27 menswear, Overcoat, look 12
Gucci, SS27 menswear, Overcoat, look 19
Jil Sander, SS27 menswear, Overcoat, look 16

Looks

11 of 61 looks, across designers.

  • Giorgio Armani, look 102
  • Loro Piana, look 3
  • Emporio Armani, look 24
  • Venerdì Pomeriggio, look 12
  • Etro, look 28
  • Bottega Veneta, look 11
  • Im Men, look 21
  • Mm6 Maison Margiela, look 4

+50 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with overcoat, by designer.

  1. 1 Thom Browne 13
  2. 2 Jil Sander 6
  3. 3 Gucci 6

18 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among key items. The tick marks SS26.

All 33
  1. 1 Tailored Pants 53.0%
  2. 2 Side Pocket Pants 50.0%
  3. 3 Blazer 30.5%
  1. 18 Overcoat 4.6%

Worn with

Share of the 61 looks with overcoat that also had each detail.

Colors

Details

  • Long Sleeve 95%
  • Longline 80%

Fabrics

  • Plain Cuff Detail 80%
  • Twill 57%

Patterns

Everything worn with overcoat

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Giorgio Armani, SS27 menswear, High-Rise Pants, look 91

High-Rise Pants

20.3% of looks · +10.4 pts

Key items
Paul Smith, SS27 menswear, Tailored Pants, look 20

Tailored Pants

53.0% of looks · +8.6 pts

Key items
Brioni, SS27 menswear, Formal Shirts, look 26

Formal Shirts

16.6% of looks · +8.2 pts

Key items
Giorgio Armani, SS27 menswear, Blazer, look 133

Blazer

30.5% of looks · +8.4 pts

Key items
Umit Benan, SS27 menswear, Drop Shoulder Jacket, look 2

Drop Shoulder Jacket

10.8% of looks · +6.7 pts

Key items

Overcoat in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 61 looks, filterable by designer, city and color
Top 3 designers All 21 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was overcoat at the Milan Men's Fashion Week SS27 menswear shows?
Overcoat appeared in 61 looks from 21 designers. That is 4.6% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is overcoat a trend for spring 2027?
Steady on the runways. Its share of looks is 4.6%, about the same as SS26 (4.4%).
Which designers showed the most overcoat for SS27?
Thom Browne (13 looks), Jil Sander (6 looks) and Gucci (6 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all menswear looks in the scope. The change compares that share with SS26.