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Themes, Milan Men's Fashion Week SS27 menswear

Rock appeared in 2.6% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from under 1% in SS26. 9 designers showed it across 34 looks.

Share of looks
2.6%
Change vs SS26
+2.3 pts
0.3% → 2.6%
Looks
34
of 1,329
Designers
9
of 39

Number 18 of 20 themes by share of looks. Also measured in all cities (2.7%), Paris (2.4%).

Updated September 29, 2026

Gucci, SS27 menswear, Rock, look 21
Philipp Plein, SS27 menswear, Rock, look 32
Paul Smith, SS27 menswear, Rock, look 27

Looks

11 of 34 looks, across designers.

  • Msgm, look 4
  • Prada, look 24
  • Ferragamo, look 39
  • Dsquared2, look 15
  • Fendi, look 26
  • Tell The Truth, look 14
  • Philipp Plein, look 29
  • Philipp Plein, look 38

+23 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers

Looks with Rock, by designer.

  1. 1 Philipp Plein 13
  2. 2 Prada 7
  3. 3 Dsquared2 5

6 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 20
  1. 1 Quiet Luxury 32.9%
  2. 2 Minimalist 24.5%
  3. 3 Monochrome 17.8%
  1. 18 Rock 2.6%

Worn with

Share of the 34 looks with Rock that also had each detail.

Colors

Garments

  • Jacket 74%
  • Pants 59%

Themes

Everything worn with Rock

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Rock in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 34 looks, filterable by designer, city and color
Top 3 designers All 9 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Rock at the Milan Men's Fashion Week SS27 menswear shows?
Rock appeared in 34 looks from 9 designers. That is 2.6% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is Rock a trend for spring 2027?
Rising on the runways. Its share of looks is 2.6%, up from under 1% in SS26.
Which designers showed the most Rock for SS27?
Philipp Plein (13 looks), Prada (7 looks) and Dsquared2 (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.