Themes, Milan Men's Fashion Week SS27 menswear
Old Money appeared in 13.9% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 8.8% in SS26. 19 designers showed it across 185 looks.
- Share of looks
- 13.9%
- Change vs SS26
- +5.1 pts
- 8.8% → 13.9%
- Looks
- 185
- of 1,329
- Designers
- 19
- of 39
Number 6 of 20 themes by share of looks. Also measured in all cities (4.8%).
Updated September 29, 2026
Looks
11 of 185 looks, across designers.
-
Brunello Cucinelli, look 45 -
Giorgio Armani, look 58 -
Paul Smith, look 7 -
Tod's, look 14 -
Gucci, look 6 -
Boglioli, look 3 -
Sergio Davila, look 18 -
Dolce & Gabbana, look 71
+174 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with Old Money, by designer.
- 1 Ralph Lauren 50
- 2 Brunello Cucinelli 28
- 3 Canali 20
16 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Quiet Luxury 32.9%
- 2 Minimalist 24.5%
- 3 Monochrome 17.8%
- 6 Old Money 13.9%
Worn with
Share of the 185 looks with Old Money that also had each detail.
Everything worn with Old Money
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Old Money in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 185 looks, filterable by designer, city and color |
| Top 3 designers | All 19 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was Old Money at the Milan Men's Fashion Week SS27 menswear shows?
- Old Money appeared in 185 looks from 19 designers. That is 13.9% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
- Is Old Money a trend for spring 2027?
- Rising on the runways. Its share of looks is 13.9%, up from 8.8% in SS26.
- Which designers showed the most Old Money for SS27?
- Ralph Lauren (50 looks), Brunello Cucinelli (28 looks) and Canali (20 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.