Skip to content
Menu

Key items, Milan Fashion Week SS27 womenswear

Maxi coat appeared in 4.1% of looks at the Milan Fashion Week SS27 womenswear shows, up from 2.2% in SS26. 29 designers showed the trend across 80 looks.

Share of looks
4.1%
Change vs SS26
+1.9 pts
2.2% → 4.1%
Looks
80
of 1,959
Designers
29
of 49

Number 26 of 64 key items by share of looks. Also measured in New York (2.8%).

Updated September 29, 2026

Bottega Veneta, SS27 womenswear, Maxi Coat, look 19
Sportmax, SS27 womenswear, Maxi Coat, look 1
Missoni, SS27 womenswear, Maxi Coat, look 14

Looks

11 of 80 looks, across designers.

  • Venerdì Pomeriggio, look 25
  • Max Mara, look 23
  • Act No.1, look 28
  • Giorgio Armani, look 53
  • Institution By Galib Gassanoff, look 5
  • Im Men, look 11
  • Emporio Armani, look 42
  • Loro Piana, look 20

+69 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Book a demo Already a customer? Open in T-Fashion

In the press

Maxi coat came up in 2 articles from Vogue. In the data it was in 4.1% of looks, up from 2.2% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Sep 27, 2026 · Show review

    Dušan Spring 2027 Ready-to-Wear Collection

    Featherweight duster coats have side slits to let air through.

  2. Vogue · Sep 26, 2026 · Show review

    Philipp Plein Spring 2027 Ready-to-Wear Collection

    Philipp Plein showed long coats in beige suede with the same biker-inspired structure as his jackets.

Designers

Looks with maxi coat, by designer.

  1. 1 Bottega Veneta 9
  2. 2 Max Mara 8
  3. 3 Ferragamo 5

26 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Book a demo Already a customer? Open in T-Fashion

Ranking

Share of looks among key items. The tick marks SS26.

All 64
  1. 1 Maxi Dress 15.5%
  2. 2 Sleeveless Top 15.3%
  3. 3 Tailored Pants 13.5%
  1. 26 Maxi Coat 4.1%

Worn with

Share of the 80 looks with maxi coat that also had each detail.

Colors

Details

  • Long Sleeve 89%
  • Set In Sleeve 49%

Fabrics

  • Plain Cuff Detail 70%
  • Twill 35%

Patterns

Everything worn with maxi coat

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Book a demo Already a customer? Open in T-Fashion

More Milan womenswear trends

All 144
Loro Piana, SS27 womenswear, Drop Shoulder Jacket, look 40

Drop Shoulder Jacket

7.8% of looks · +3.8 pts

Key items
Msgm, SS27 womenswear, Straight Skirts, look 13

Straight Skirts

10.4% of looks · +4.5 pts

Key items
Emporio Armani, SS27 womenswear, Tank Top, look 51

Tank Top

5.3% of looks · +3.7 pts

Key items
Prada, SS27 womenswear, Mid-Rise Skirts, look 3

Mid-Rise Skirts

9.8% of looks · +3.7 pts

Key items
Rowen Rose, SS27 womenswear, Dropped Dress, look 21

Dropped Dress

4.3% of looks · +3.7 pts

Key items

Maxi Coat in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 80 looks, filterable by designer, city and color
Top 3 designers All 29 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

Already a customer? Open this in T-Fashion

Book a demo

Book a demo

Tell us a little about you, then pick a time on the next step.

By continuing you agree to our Terms of Use and acknowledge our Privacy Policy.

Questions

How popular was maxi coat at the Milan Fashion Week SS27 womenswear shows?
Maxi coat appeared in 80 looks from 29 designers. That is 4.1% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is maxi coat a trend for spring 2027?
Rising on the runways. Its share of looks is 4.1%, up from 2.2% in SS26.
Which designers showed the most maxi coat for SS27?
Bottega Veneta (9 looks), Max Mara (8 looks) and Ferragamo (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all womenswear looks in the scope. The change compares that share with SS26.