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Key items, Milan Fashion Week SS27 womenswear

Maxi dress appeared in 15.5% of looks at the Milan Fashion Week SS27 womenswear shows, up from 14.1% in SS26. 42 designers showed the trend across 303 looks.

Share of looks
15.5%
Change vs SS26
+1.4 pts
14.1% → 15.5%
Looks
303
of 1,959
Designers
42
of 49

Number 1 of 64 key items by share of looks. Also measured in New York (19.2%), London (16.6%), Copenhagen (10.7%), Tokyo (11.1%).

Updated September 29, 2026

Luisa Beccaria, SS27 womenswear, Maxi Dress, look 50
Rowen Rose, SS27 womenswear, Maxi Dress, look 31
Blumarine, SS27 womenswear, Maxi Dress, look 13

Looks

11 of 303 looks, across designers.

  • Missoni, look 23
  • Venerdì Pomeriggio, look 1
  • Marques’almeida, look 24
  • Alberta Ferretti, look 5
  • La Doublej, look 17
  • Dolce & Gabbana, look 80
  • Antonio Marras, look 48
  • Setchu, look 13

+292 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Maxi dress came up in 17 articles from Wallpaper*, Vogue Arabia, InStyle and 2 more. In the data it was in 15.5% of looks, up from 14.1% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Wallpaper* · Sep 28, 2026 · Season review

    These were the best shows of Milan Fashion Week S/S 2027

    Giorgio Armani showed a slinky black column gown with butterfly applique.

  2. Vogue Arabia · Sep 28, 2026 · Trend report

    5 Key Fashion Trends We Spotted Across Milan Fashion Week S/S 2027

    Hemlines drop, with Luisa Beccaria's garden florals sweeping to the floor.

  3. InStyle · Sep 28, 2026 · Season review

    The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More

    Long dresses recur: Ferragamo draped sequin gowns, Missoni sequined maxis, airy Roberto Cavalli maxis and Giorgio Armani column gowns.

  4. WWD · Sep 27, 2026 · Show review

    Giorgio Armani Spring 2027: Family Dynamics

    Giorgio Armani gowns ran from a slim deep-V style to a white fringed gown and a sparkly one with butterflies on the straps.

  5. WWD · Sep 27, 2026 · Show review

    Marques’ Almeida Spring 2027: Come to the Party, Undone

    Marques Almeida styled a floor-sweeping slip dress with chunky platform sneakers.

  6. Vogue · Sep 26, 2026 · Show review

    Bottega Veneta Spring 2027 Ready-to-Wear Collection

    A plain black long dress with one shoulder offers a simple counterpoint.

Designers

Looks with maxi dress, by designer.

  1. 1 Luisa Beccaria 26
  2. 2 Etro 21
  3. 3 For Restless Sleepers 17

39 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among key items. The tick marks SS26.

All 64
  1. 1 Maxi Dress 15.5%
  2. 2 Sleeveless Top 15.3%
  3. 3 Tailored Pants 13.5%

The full ranking of 64 key items

This preview shows the top three.

Worn with

Share of the 303 looks with maxi dress that also had each detail.

Colors

Details

  • Pullover 67%
  • Straight Sleeve 66%

Fabrics

Patterns

Everything worn with maxi dress

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Maxi Dress in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 303 looks, filterable by designer, city and color
Top 3 designers All 42 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was maxi dress at the Milan Fashion Week SS27 womenswear shows?
Maxi dress appeared in 303 looks from 42 designers. That is 15.5% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is maxi dress a trend for spring 2027?
Rising on the runways. Its share of looks is 15.5%, up from 14.1% in SS26.
Which designers showed the most maxi dress for SS27?
Luisa Beccaria (26 looks), Etro (21 looks) and For Restless Sleepers (17 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the key item divided by all womenswear looks in the scope. The change compares that share with SS26.