Colors, Milan Men's Fashion Week SS26 menswear
White appeared in 22.8% of looks at the Milan Men's Fashion Week SS26 menswear shows, down from 26.5% in SS25. 22 designers showed it across 110 looks.
- Share of looks
- 22.8%
- Change vs SS25
- −3.7 pts
- 26.5% → 22.8%
- Looks
- 110
- of 482
- Designers
- 22
- of 27
Number 3 of 14colors by share of looks. Also measured in all cities (23.9%), Paris (26.3%), London (20.8%), New York (24.3%). Other seasons: SS27 (33.8%), FW26 (17.7%).
Updated October 2, 2026
17-4919 TCX, #478589
Looks
11 of 110 looks, across designers.
-
Giorgio Armani, look 4 -
Daniela Gregis, look 37 -
BOSS, look 20 -
Ferragamo, look 11 -
Moschino, look 41 -
Phan Đăng Hoàng, look 8 -
Onitsuka Tiger, look 4 -
Antonio Marras, look 54
+99 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
White came up in 8 articles from Vogue, WWD, Numéro and 3 more. In the data it was in 22.8% of looks, down from 26.5% in SS25.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 27, 2025 · Show review
Ferrari Spring 2026 Ready-to-Wear CollectionMore than half the looks are in shades of white such as butter and ivory, the untreated tones of the chosen fabrics.
WWD · Sep 27, 2025 · Show review
Ferrari Spring 2026: Reduction Heightens EmotionThe opening suits, shirts, dresses and cargo pants are all white, from butter to optical, because the yarns keep their natural color.
WWD · Jun 23, 2025 · Show review
Giorgio Armani Men’s Spring 2026: Smooth OperatorGiorgio Armani included off-white tones among its soft spring layers.
Numéro · Jun 24, 2025 · Show review
The best of Giorgio Armani for Spring/Summer 2026Beige and white touched the palette of blue and gray.
The Gentleman's Journal · Jun 25, 2025 · Season review
The biggest Spring/Summer 2026 menswear moments from Milan Fashion WeekThe Gentleman's Journal describes ivory at Ralph Lauren Purple Label and cream eveningwear at Brioni.
Daily Front Row · Jun 25, 2025 · Season review
Milan Fashion Week Men's Top Spring 2026 ShowsArmani's palette included whites alongside purples, blues, grays and browns.
Designers
Looks with white, by designer.
- 1 Bottega Veneta 17
- 2 boss 16
- 3 ferragamo 12
19 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS25.
The full ranking of 14 colors
This preview shows the top three.
Worn with
Share of the 110 looks with white that also had each detail.
Everything worn with white
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
White in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 110 looks, filterable by designer, city and color |
| Top 3 designers | All 22 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was white at the Milan Men's Fashion Week SS26 menswear shows?
- White appeared in 110 looks from 22 designers. That is 22.8% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS26 menswear shows.
- Is white a trend for spring 2026?
- Fading on the runways. Its share of looks is 22.8%, down from 26.5% in SS25.
- Which designers showed the most white for SS26?
- Bottega Veneta (17 looks), boss (16 looks) and ferragamo (12 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25.