Colors, Milan Men's Fashion Week SS26 menswear
Chocolate appeared in 25.7% of looks at the Milan Men's Fashion Week SS26 menswear shows, up from 18.8% in SS25. 22 designers showed it across 124 looks.
- Share of looks
- 25.7%
- Change vs SS25
- +6.9 pts
- 18.8% → 25.7%
- Looks
- 124
- of 482
- Designers
- 22
- of 27
Number 2 of 14colors by share of looks. Also measured in all cities (17.7%), Paris (16.3%), London (16.1%), New York (12.3%). Other seasons: SS27 (9.8%), FW26 (34.2%).
Updated October 2, 2026
19-1214 TCX, #5C3E35
Looks
11 of 124 looks, across designers.
-
Dhruv Kapoor, look 38 -
BOSS, look 40 -
MM6 Maison Margiela, look 28 -
Onitsuka Tiger, look 49 -
Tokyo James, look 29 -
Giorgio Armani, look 20 -
Antonio Marras, look 33 -
Ferragamo, look 58
+113 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 7 articles from Vogue, WWD, The Impression and 3 more. In the data it was in 25.7% of looks, up from 18.8% in SS25.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 27, 2025 · Show review
Ferragamo Spring 2026 Ready-to-Wear CollectionFerragamo used brown striped herringbone in its softly constructed men's tailoring.
WWD · Sep 27, 2025 · Show review
Ferrari Spring 2026: Reduction Heightens EmotionFerrari used cocoa-colored airbrushed knits on men and women.
WWD · Sep 23, 2025 · Show review
Dhruv Kapoor Spring 2026: Reinventing EssentialsDhruv Kapoor paired brown tailored men's trousers with a striped shirt and draped collar.
The Impression · Jul 14, 2025 · Trend report
From Milan to Paris: Spring 2026 Men's Shows Reset the ToneBrowns took over from black in lightweight summer suiting.
The Gentleman's Journal · Jun 25, 2025 · Season review
The biggest Spring/Summer 2026 menswear moments from Milan Fashion WeekThe Gentleman's Journal notes brown at Ralph Lauren Purple Label and mocha eveningwear at Brioni.
Daily Front Row · Jun 25, 2025 · Season review
Milan Fashion Week Men's Top Spring 2026 ShowsDaily Front Row notes brown among Giorgio Armani and Paul Smith colors.
Designers
Looks with chocolate, by designer.
- 1 Giorgio Armani 22
- 2 boss 19
- 3 Mm6 Maison Margiela 11
19 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS25.
The full ranking of 14 colors
This preview shows the top three.
Worn with
Share of the 124 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 124 looks, filterable by designer, city and color |
| Top 3 designers | All 22 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was chocolate at the Milan Men's Fashion Week SS26 menswear shows?
- Chocolate appeared in 124 looks from 22 designers. That is 25.7% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS26 menswear shows.
- Is chocolate a trend for spring 2026?
- Rising on the runways. Its share of looks is 25.7%, up from 18.8% in SS25.
- Which designers showed the most chocolate for SS26?
- Giorgio Armani (22 looks), boss (19 looks) and Mm6 Maison Margiela (11 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS25.