Colors, Milan Fashion Week SS26 womenswear
White appeared in 20.3% of looks at the Milan Fashion Week SS26 womenswear shows, down from 24.2% in SS25. 48 designers showed it across 439 looks.
- Share of looks
- 20.3%
- Change vs SS25
- −3.9 pts
- 24.2% → 20.3%
- Looks
- 439
- of 2,165
- Designers
- 48
- of 53
Number 1 of 30colors by share of looks. Also measured in all cities (19.9%), Paris (18.2%), London (21.5%), New York (21.6%). Other seasons: SS27 (26.1%), FW26 (11.7%).
Updated October 2, 2026
17-4919 TCX, #478589
Looks
11 of 439 looks, across designers.
-
Keqiao, look 33 -
Francesca Liberatore, look 2 -
Genny, look 35 -
Luisa Beccaria, look 40 -
Bottega Veneta, look 12 -
Elisabetta Franchi, look 40 -
Alberta Ferretti, look 18 -
Moschino, look 52
+428 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
White came up in 12 articles from Vogue, WWD, CNN and 5 more. In the data it was in 20.3% of looks, down from 24.2% in SS25.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 27, 2025 · Show review
Ermanno Scervino Spring 2026 Ready-to-Wear CollectionErmanno Scervino included chalk tones in a restrained palette.
Vogue · Sep 27, 2025 · Show review
Ferrari Spring 2026 Ready-to-Wear CollectionMore than half the looks are in shades of white such as butter and ivory, the untreated tones of the chosen fabrics.
WWD · Sep 27, 2025 · Show review
Bottega Veneta Spring 2026: Weaving a SpellBottega Veneta revisited classic white shirts as part of Louise Trotter's Milanese wardrobe.
CNN · Sep 29, 2025 · Season review
Milan Fashion Week spring-summer 2026: Brands make a renewed case for 'Made in Italy'CNN highlights the white skirt worn by Guinevere van Seenus at Jil Sander.
Wallpaper* · Sep 25, 2025 · Season review
The standout shows of Milan Fashion Week S/S 2026Wallpaper* notes white among the spring colors at Tod's.
Hypebeast · Sep 24, 2025 · Show review
Jil Sander SS26 Milan Fashion Week Runway Show InfoWhite and off-white anchored the neutral palette.
Designers
Looks with white, by designer.
- 1 Dolce & Gabbana 30
- 2 Daniela Gregis 23
- 3 Laura Biagiotti 20
45 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS25.
The full ranking of 30 colors
This preview shows the top three.
Worn with
Share of the 439 looks with white that also had each detail.
Everything worn with white
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
White in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 439 looks, filterable by designer, city and color |
| Top 3 designers | All 48 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was white at the Milan Fashion Week SS26 womenswear shows?
- White appeared in 439 looks from 48 designers. That is 20.3% of all looks T-Fashion analyzed for the Milan Fashion Week SS26 womenswear shows.
- Is white a trend for spring 2026?
- Fading on the runways. Its share of looks is 20.3%, down from 24.2% in SS25.
- Which designers showed the most white for SS26?
- Dolce & Gabbana (30 looks), Daniela Gregis (23 looks) and Laura Biagiotti (20 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS25.