Colors, Milan Fashion Week SS27 womenswear
White appeared in 26.1% of looks at the Milan Fashion Week SS27 womenswear shows, about the same as SS26 (25.2%). 53 designers showed it across 511 looks.
- Share of looks
- 26.1%
- Change vs SS26
- +0.9 pts
- 25.2% → 26.1%
- Looks
- 511
- of 1,959
- Designers
- 53
- of 49
Number 2 of 29 colors by share of looks. Also measured in New York (32.4%), London (29.6%), Copenhagen (36.2%), Tokyo (32.5%).
Updated September 29, 2026
11-0601 TCX, #F4F9FF
Looks
11 of 511 looks, across designers.
-
Missoni, look 14 -
Im Men, look 11 -
Alberta Ferretti, look 15 -
Sportmax, look 24 -
Luisa Beccaria, look 29 -
Ferragamo, look 28 -
Ermanno Scervino, look 12 -
Setchu, look 13
+500 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
White came up in 11 articles from Who What Wear, Monocle, FashionNetwork and 5 more. In the data it was in 26.1% of looks, about the same as SS26 (25.2%).
Summaries are written by T-Fashion. Read each article at the source.
Who What Wear · Sep 29, 2026 · Trend report
Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027At Anteprima, lacquered skirts were styled with white shirts.
Monocle · Sep 28, 2026 · Season review
Best in show: The top 10 collections from Milan Fashion WeekThe Gucci woman clutched her bag close to a trench coat or a crisp white shirt dress.
FashionNetwork · Sep 28, 2026 · Show review
Dolce&Gabbana: contemporary eccentricity in ‘Stravaganza Siciliana’Lace came lightened in dusty pastels or the bright white of trousseau linens, crocheted to look like handmade doilies.
Harper's Bazaar · Sep 28, 2026 · Trend report
In Milan, a Little Grit and a Lot of GlamourMax Mara used a palette of browns and blacks with crisp whites.
InStyle · Sep 28, 2026 · Season review
The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and MoreWhite appears in the Bottega Veneta black-and-white suiting and in the Giorgio Armani palette, which sticks to white, black and cool metallics.
Vogue · Sep 26, 2026 · Show review
Ermanno Scervino Spring 2027 Ready-to-Wear CollectionChalk white sits in the Ermanno Scervino palette between sand and pink.
Designers
Looks with white, by designer.
- 1 Brunello Cucinelli 32
- 2 Dolce & Gabbana 26
- 3 Luisa Beccaria 22
50 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
The full ranking of 29 colors
This preview shows the top three.
Worn with
Share of the 511 looks with white that also had each detail.
Everything worn with white
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
White in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 511 looks, filterable by designer, city and color |
| Top 3 designers | All 53 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
Already a customer? Open this in T-Fashion
Book a demo
Tell us a little about you, then pick a time on the next step.
Questions
- How popular was white at the Milan Fashion Week SS27 womenswear shows?
- White appeared in 511 looks from 53 designers. That is 26.1% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
- Is white a trend for spring 2027?
- Steady on the runways. Its share of looks is 26.1%, about the same as SS26 (25.2%).
- Which designers showed the most white for SS27?
- Brunello Cucinelli (32 looks), Dolce & Gabbana (26 looks) and Luisa Beccaria (22 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.