Colors, Milan Fashion Week SS26 womenswear
Chocolate appeared in 14.5% of looks at the Milan Fashion Week SS26 womenswear shows, up from 13.0% in SS25. 47 designers showed it across 315 looks.
- Share of looks
- 14.5%
- Change vs SS25
- +1.5 pts
- 13.0% → 14.5%
- Looks
- 315
- of 2,165
- Designers
- 47
- of 53
Number 3 of 30colors by share of looks. Also measured in all cities (12.1%), Paris (12.1%), London (10.0%), New York (11.4%). Other seasons: SS27 (7.0%), FW26 (25.6%).
Updated October 2, 2026
19-1214 TCX, #5C3E35
Looks
11 of 315 looks, across designers.
-
Elisabetta Franchi, look 14 -
Calcaterra, look 2 -
Institution by Galib Gassanoff, look 23 -
Fendi, look 4 -
Durazzi Milano, look 6 -
Keqiao, look 2 -
Ferragamo, look 36 -
BOSS, look 38
+304 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 10 articles from WWD, Vogue, Marie Claire UK and 6 more. In the data it was in 14.5% of looks, up from 13.0% in SS25.
Summaries are written by T-Fashion. Read each article at the source.
WWD · Sep 27, 2025 · Show review
Bottega Veneta Spring 2026: Weaving a SpellBottega Veneta hand-wove thousands of narrow brown leather strips into a cape.
Vogue · Sep 22, 2025 · Show review
Gucci Spring 2026 Ready-to-Wear CollectionGucci used brown lizard-effect leather for an oversized bomber and matching skirt.
Marie Claire UK · Sep 25, 2025 · Season review
Milan Fashion Week SS26 Highlights: Shows, Celebs & EventsMarie Claire notes Versace paired sparkling trousers with a vintage-style brown bomber.
Wallpaper* · Sep 25, 2025 · Season review
The standout shows of Milan Fashion Week S/S 2026Wallpaper* identifies a brown tartan group at KNWLS.
Mediaset Infinity (X-Style) · Sep 28, 2025 · Season review
Milano Fashion Week SS26: da Ermanno Scervino a Laura Biagiotti, il meglio del quinto giorno di sfilateLuisa Spagnoli included cocoa among deeper spring colors.
Black America Web · Oct 1, 2025 · Show review
Joy and Color Hit Milan Fashion Week Runway with Bruce Glen CollectionBruceGlen repeated chocolate brown in plaid and slip dresses.
Designers
Looks with chocolate, by designer.
- 1 Giorgio Armani 22
- 2 Roberto Cavalli 21
- 3 Elisabetta Franchi 20
44 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS25.
The full ranking of 30 colors
This preview shows the top three.
Worn with
Share of the 315 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 315 looks, filterable by designer, city and color |
| Top 3 designers | All 47 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was chocolate at the Milan Fashion Week SS26 womenswear shows?
- Chocolate appeared in 315 looks from 47 designers. That is 14.5% of all looks T-Fashion analyzed for the Milan Fashion Week SS26 womenswear shows.
- Is chocolate a trend for spring 2026?
- Rising on the runways. Its share of looks is 14.5%, up from 13.0% in SS25.
- Which designers showed the most chocolate for SS26?
- Giorgio Armani (22 looks), Roberto Cavalli (21 looks) and Elisabetta Franchi (20 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS25.