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Colors, Copenhagen Fashion Week SS27 womenswear

Ecru appeared in 9.4% of looks at the Copenhagen Fashion Week SS27 womenswear shows, up from 4.1% in SS26. 17 designers showed it across 62 looks.

Share of looks
9.4%
Change vs SS26
+5.3 pts
4.1% → 9.4%
Looks
62
of 661
Designers
17
of 26

Number 3 of 8 colors by share of looks. Also measured in New York (5.3%), Milan (4.6%), London (4.6%).

Updated September 29, 2026

By Malene Birger, SS27 womenswear, Ecru, look 6

11-0809 TCX, #F3DFCA

Almada Label, SS27 womenswear, Ecru, look 21

Looks

11 of 62 looks, across designers.

  • Anne Sofie Madsen, look 19
  • Skall Studio, look 7
  • Mkdt Studio, look 3
  • Gestuz, look 8
  • Herskind, look 25
  • Collina Strada, look 1
  • Freya Dalsjø, look 8
  • Iamisigo, look 3

+51 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Ecru came up in 7 articles from FashionUnited, Fashion Forum and Marie Claire. In the data it was in 9.4% of looks, up from 4.1% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. FashionUnited · Aug 15, 2026 · Trend report

    Copenhagen Fashion Week SS27 trends: Collina Strada, Henrik Vibskov, Baum und Pferdgarten and more

    A warm vanilla off-white replaces stark white across tailoring, dresses and knitwear, often paired with beige and tan.

  2. Fashion Forum · Aug 14, 2026 · Trend report · Translated title

    From quiet luxury to luxury bohemian: 5 shows that explored white, cream and black

    The roundup groups five shows by white, cream and black palettes, with off-white leading at By Malene Birger.

  3. Marie Claire · Aug 10, 2026 · Trend report

    The Scandi Trends About to Be Everywhere, According to Copenhagen Fashion Week

    Creams sat with optic whites and sandy browns in the neutral base of the Copenhagen palette.

  4. Fashion Forum · Aug 6, 2026 · Show review

    If Nicklas Skovgaard was a girl group, I'd be a fangirl

    A floral jacquard looked sharp as cream cigarette trousers under a top with a dramatic peplum.

  5. Fashion Forum · Aug 5, 2026 · Show review

    The Garment lets the materials do the talking

    A cream coat with a light crinkle was worn over a glossy satin dress, mixing structure and lightness.

  6. Fashion Forum · Aug 4, 2026 · Show review

    No one does summer quite like Skall

    Plenty of off-white looks sat beside crisp white, with dusty rose, yolk yellow and cornflower blue as richer accents.

Designers

Looks with ecru, by designer.

  1. 1 Iamisigo 9
  2. 2 Almada Label 8
  3. 3 Mkdt Studio 8

14 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 8
  1. 1 White 36.2%
  2. 2 Black 33.4%
  3. 3 Ecru 9.4%

The full ranking of 8 colors

This preview shows the top three.

Worn with

Share of the 62 looks with ecru that also had each detail.

Garments

  • Pants 27%
  • Dress 21%

Fabrics

Patterns

Everything worn with ecru

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Ecru in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 62 looks, filterable by designer, city and color
Top 3 designers All 17 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was ecru at the Copenhagen Fashion Week SS27 womenswear shows?
Ecru appeared in 62 looks from 17 designers. That is 9.4% of all looks T-Fashion analyzed for the Copenhagen Fashion Week SS27 womenswear shows.
Is ecru a trend for spring 2027?
Rising on the runways. Its share of looks is 9.4%, up from 4.1% in SS26.
Which designers showed the most ecru for SS27?
Iamisigo (9 looks), Almada Label (8 looks) and Mkdt Studio (8 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.