Colors, London Fashion Week SS27 womenswear
Ecru appeared in 4.4% of looks at the London Fashion Week SS27 womenswear shows, up from 3.5% in SS26. 30 designers showed it across 66 looks.
- Share of looks
- 4.4%
- Change vs SS26
- +0.9 pts
- 3.5% → 4.4%
- Looks
- 66
- of 1,487
- Designers
- 30
- of 52
Number 7 of 21colors by share of looks. Also measured in all cities (4.6%), Paris (3.5%), New York (5.2%), Milan (4.7%), Copenhagen (9.4%). Other seasons: FW26, SS26.
Updated October 18, 2026
11-0809 TCX, #F3DFCA
Looks
11 of 66 looks, across designers.
-
Selasi, look 10 -
Talia Byre, look 2 -
Sharon Wauchob, look 5 -
Di Petsa, look 10 -
Toga, look 25 -
Labrum London, look 5 -
Bora Aksu, look 3 -
Mcqueen, look 40
+55 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Ecru came up in 7 articles from Vogue, WWD and Who What Wear. In the data it was in 4.4% of looks, up from 3.5% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 22, 2026 · Show review
Tolu Coker Spring 2027 Ready-to-Wear CollectionThe palette ran through browns and ecrus, lifted by cobalt and coral.
WWD · Sep 20, 2026 · Show review
Mulberry Spring 2027: Back in the GameCream was one of the neutrals, with taupe, caramel and chocolate, used for the leather skirts and dresses.
WWD · Sep 20, 2026 · Show review
Edeline Lee Spring 2027: Step and RepeatAn Edeline Lee dress in green and ivory crinkled georgette was made to twirl, as a principal dancer showed.
Vogue · Sep 19, 2026 · Show review
Toga Spring 2027 Ready-to-Wear CollectionToga layered a clotted-cream blazer over a thin wisp of chartreuse organza.
Who What Wear · Sep 28, 2026 · Trend report
The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027Annie's took a Victorian line, matching an embroidered ivory pencil skirt to a corset-style jacket.
Vogue · Sep 19, 2026 · Show review
Talia Byre Spring 2027 Ready-to-Wear CollectionTalia Byre dropped the all-white plan, but much of the line stayed in ivory and correction-fluid white.
Designers
Looks with ecru, by designer.
- 1 Talia Byre 6
- 2 Ashley Williams 5
- 3 Hope For Flowers 4
27 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 33.0%
- 2 White 30.2%
- 3 Elemental Gray 5.1%
- 7 Ecru 4.4%
Worn with
Share of the 66 looks with ecru that also had each detail.
Everything worn with ecru
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Ecru in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 66 looks, filterable by designer, city and color |
| Top 3 designers | All 30 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was ecru at the London Fashion Week SS27 womenswear shows?
- Ecru appeared in 66 looks from 30 designers. That is 4.4% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
- Is ecru a trend for spring 2027?
- Rising on the runways. Its share of looks is 4.4%, up from 3.5% in SS26.
- Which designers showed the most ecru for SS27?
- Talia Byre (6 looks), Ashley Williams (5 looks) and Hope For Flowers (4 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.