Ecru appeared in 4.6% of looks at the SS27 womenswear shows, up from 3.2% in SS26. 220 designers showed it across 567 looks.
- Share of looks
- 4.6%
- Change vs SS26
- +1.4 pts
- 3.2% → 4.6%
- Looks
- 567
- of 12,320
- Designers
- 220
- of 359
Number 8 of 72colors by share of looks. Also measured in Paris (3.5%), New York (5.2%), Milan (4.7%), London (4.4%), Copenhagen (9.4%). Other seasons: FW26, SS26.
Updated October 18, 2026
11-0809 TCX, #F3DFCA
Looks
11 of 567 looks, across designers.
-
The Garment, look 2 -
Bottega Veneta, look 4 -
Xu Zhi, look 43 -
Mkdt Studio, look 16 -
Akris, look 15 -
Sportmax, look 9 -
Zimmermann, look 7 -
Twp, look 23
+556 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Ecru came up in 36 articles from Vogue, WWD, Marie Claire and 6 more. In the data it was in 4.6% of looks, up from 3.2% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 27, 2026 · Show review
For Restless Sleepers Spring 2027 Ready-to-Wear CollectionIvory, about half of the designer's own wardrobe, leads alongside deep green and blue.
Vogue · Sep 24, 2026 · Show review
Genny Spring 2027 Ready-to-Wear CollectionOff-white is part of the warm Genny base with sand and rust.
WWD · Sep 23, 2026 · Show review
Brunello Cucinelli Spring 2027: In BloomThe neutral palette spans khaki, cardamom, rope and ivory.
WWD · Sep 20, 2026 · Show review
Mulberry Spring 2027: Back in the GameCream was one of the neutrals, with taupe, caramel and chocolate, used for the leather skirts and dresses.
Marie Claire · Aug 10, 2026 · Trend report
The Scandi Trends About to Be Everywhere, According to Copenhagen Fashion WeekCreams sat with optic whites and sandy browns in the neutral base of the Copenhagen palette.
Who What Wear · Trend report
The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027Annie's took a Victorian line, matching an embroidered ivory pencil skirt to a corset-style jacket.
Designers
Looks with ecru, by designer.
- 1 Tanner Fletcher 12
- 2 Khaite 11
- 3 Iamisigo 9
217 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Worn with
Share of the 567 looks with ecru that also had each detail.
Everything worn with ecru
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 5.2%168 looks
- 2 Milan 4.7%97 looks
- 3 London 4.4%66 looks
- 4 Paris 3.5%131 looks
Ecru in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 567 looks, filterable by designer, city and color |
| Top 3 designers | All 220 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was ecru at the SS27 womenswear shows?
- Ecru appeared in 567 looks from 220 designers. That is 4.6% of all looks T-Fashion analyzed for the SS27 womenswear shows.
- Is ecru a trend for spring 2027?
- Rising on the runways. Its share of looks is 4.6%, up from 3.2% in SS26.
- Which designers showed the most ecru for SS27?
- Tanner Fletcher (12 looks), Khaite (11 looks) and Iamisigo (9 looks).
- Which fashion week showed the most ecru?
- New York, where 5.2% of looks carried it (168 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.