Fabrics, London Fashion Week SS27 womenswear
Denim appeared in 5.6% of looks at the London Fashion Week SS27 womenswear shows, up from 4.3% in SS26. 27 designers showed the trend across 79 looks.
- Share of looks
- 5.6%
- Change vs SS26
- +1.3 pts
- 4.3% → 5.6%
- Looks
- 79
- of 1,421
- Designers
- 27
- of 51
Number 10 of 17 fabrics by share of looks. Also measured in New York (7.9%), Milan (5.7%), Copenhagen (8.8%).
Updated September 29, 2026
Looks
11 of 79 looks, across designers.
-
Ahluwalia, look 18 -
Fashion East, look 19 -
Petra Fagerström, look 17 -
Erdem, look 25 -
Kozaburo, look 7 -
Mulberry, look 41 -
Agro Studio, look 2 -
Aaron Esh, look 7
+68 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Denim came up in 20 articles from Dazed, British Vogue, WWD and 3 more. In the data it was in 5.6% of looks, up from 4.3% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Dazed · Sep 23, 2026 · Season review
Here’s everything you missed at London Fashion Week SS27Francesca Lake used plenty of leather and denim, set against strong collars and structured tailoring.
British Vogue · Sep 23, 2026 · Trend report
Hot Pink, Tight Flares & Cult Trainers: 5 Trends To Take From LFW SS27On the Fashion East runway, Goyagoma paired bralettes with denim and workwear.
WWD · Sep 22, 2026 · Season review
Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion WeekAn ENG buyer plans to spend more on denim and saw tuxedo jackets styled loosely with jeans.
Vogue · Sep 22, 2026 · Show review
Tolu Coker Spring 2027 Ready-to-Wear CollectionBarrel-leg jeans got a slightly roomier cut for a relaxed yet polished look.
Vogue Business · Sep 22, 2026 · Season review
London Is So Back: Key Takeaways From Spring/Summer 2027Several labels doubled down on denim as a sign of wearability.
Vogue · Sep 21, 2026 · Show review
Burberry Spring 2027 Ready-to-Wear CollectionDenim came in washed pink, trench taupe and black with a roughened finish.
Designers
Looks with denim, by designer.
- 1 Masha Popova 11
- 2 Fashion East 8
- 3 M & S 8
24 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Worn with
Share of the 79 looks with denim that also had each detail.
Garments
- Jeans 67%
- Jacket 20%
Everything worn with denim
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Denim in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 79 looks, filterable by designer, city and color |
| Top 3 designers | All 27 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was denim at the London Fashion Week SS27 womenswear shows?
- Denim appeared in 79 looks from 27 designers. That is 5.6% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
- Is denim a trend for spring 2027?
- Rising on the runways. Its share of looks is 5.6%, up from 4.3% in SS26.
- Which designers showed the most denim for SS27?
- Masha Popova (11 looks), Fashion East (8 looks) and M & S (8 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all womenswear looks in the scope. The change compares that share with SS26.