Fabrics, Milan Fashion Week SS27 womenswear
Denim appeared in 5.7% of looks at the Milan Fashion Week SS27 womenswear shows, up from 4.2% in SS26. 29 designers showed the trend across 111 looks.
- Share of looks
- 5.7%
- Change vs SS26
- +1.5 pts
- 4.2% → 5.7%
- Looks
- 111
- of 1,959
- Designers
- 29
- of 49
Number 8 of 20 fabrics by share of looks. Also measured in New York (7.9%), London (5.6%), Copenhagen (8.8%).
Updated September 29, 2026
Looks
11 of 111 looks, across designers.
-
Diesel, look 11 -
Ermanno Scervino, look 34 -
Brunello Cucinelli, look 22 -
Etro, look 14 -
Dolce & Gabbana, look 77 -
Antonio Marras, look 29 -
Marco Rambaldi, look 6 -
Mm6 Maison Margiela, look 17
+100 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Denim came up in 37 articles from Who What Wear, Fashionista, Coveteur and 7 more. In the data it was in 5.7% of looks, up from 4.2% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
Who What Wear · Sep 29, 2026 · Trend report
Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027Jeans get decorative finishes, from lace along the seams at Dolce & Gabbana to flower motifs at Ermanno Scervino and Genny.
Fashionista · Sep 29, 2026 · Trend report
7 Spring 2027 Trends to Know From Milan Fashion WeekFashionista counts Diesel denim cutoffs among the longer shorts that came back on the Milan runways.
Coveteur · Sep 28, 2026 · Trend report
The 8 Trends That Took Over Milan Fashion WeekAt the final Diesel show by Glenn Martens, denim hot pants came with slim button-down shirts.
Wallpaper* · Sep 28, 2026 · Season review
These were the best shows of Milan Fashion Week S/S 2027Dolce and Gabbana studded torn denim jeans with big crystals.
FashionNetwork · Sep 28, 2026 · Show review
Dolce&Gabbana: contemporary eccentricity in ‘Stravaganza Siciliana’Relaxed, worn-in jeans become couture pieces covered in golden brooches, metal insects and stone settings.
Harper's Bazaar · Sep 28, 2026 · Trend report
In Milan, a Little Grit and a Lot of GlamourDolce and Gabbana set eyelet lace tops against embellished denim.
Designers
Looks with denim, by designer.
- 1 Dolce & Gabbana 11
- 2 Brunello Cucinelli 11
- 3 Diesel 10
26 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Worn with
Share of the 111 looks with denim that also had each detail.
Everything worn with denim
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Denim in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 111 looks, filterable by designer, city and color |
| Top 3 designers | All 29 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was denim at the Milan Fashion Week SS27 womenswear shows?
- Denim appeared in 111 looks from 29 designers. That is 5.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
- Is denim a trend for spring 2027?
- Rising on the runways. Its share of looks is 5.7%, up from 4.2% in SS26.
- Which designers showed the most denim for SS27?
- Dolce & Gabbana (11 looks), Brunello Cucinelli (11 looks) and Diesel (10 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all womenswear looks in the scope. The change compares that share with SS26.