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Fabrics, Milan Fashion Week SS27 womenswear

Denim appeared in 5.7% of looks at the Milan Fashion Week SS27 womenswear shows, up from 4.2% in SS26. 29 designers showed the trend across 111 looks.

Share of looks
5.7%
Change vs SS26
+1.5 pts
4.2% → 5.7%
Looks
111
of 1,959
Designers
29
of 49

Number 8 of 20 fabrics by share of looks. Also measured in New York (7.9%), London (5.6%), Copenhagen (8.8%).

Updated September 29, 2026

Msgm, SS27 womenswear, Denim, look 16
Venerdì Pomeriggio, SS27 womenswear, Denim, look 24
Marques’almeida, SS27 womenswear, Denim, look 23

Looks

11 of 111 looks, across designers.

  • Diesel, look 11
  • Ermanno Scervino, look 34
  • Brunello Cucinelli, look 22
  • Etro, look 14
  • Dolce & Gabbana, look 77
  • Antonio Marras, look 29
  • Marco Rambaldi, look 6
  • Mm6 Maison Margiela, look 17

+100 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Denim came up in 37 articles from Who What Wear, Fashionista, Coveteur and 7 more. In the data it was in 5.7% of looks, up from 4.2% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Who What Wear · Sep 29, 2026 · Trend report

    Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027

    Jeans get decorative finishes, from lace along the seams at Dolce & Gabbana to flower motifs at Ermanno Scervino and Genny.

  2. Fashionista · Sep 29, 2026 · Trend report

    7 Spring 2027 Trends to Know From Milan Fashion Week

    Fashionista counts Diesel denim cutoffs among the longer shorts that came back on the Milan runways.

  3. Coveteur · Sep 28, 2026 · Trend report

    The 8 Trends That Took Over Milan Fashion Week

    At the final Diesel show by Glenn Martens, denim hot pants came with slim button-down shirts.

  4. Wallpaper* · Sep 28, 2026 · Season review

    These were the best shows of Milan Fashion Week S/S 2027

    Dolce and Gabbana studded torn denim jeans with big crystals.

  5. FashionNetwork · Sep 28, 2026 · Show review

    Dolce&Gabbana: contemporary eccentricity in ‘Stravaganza Siciliana’

    Relaxed, worn-in jeans become couture pieces covered in golden brooches, metal insects and stone settings.

  6. Harper's Bazaar · Sep 28, 2026 · Trend report

    In Milan, a Little Grit and a Lot of Glamour

    Dolce and Gabbana set eyelet lace tops against embellished denim.

Designers

Looks with denim, by designer.

  1. 1 Dolce & Gabbana 11
  2. 2 Brunello Cucinelli 11
  3. 3 Diesel 10

26 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among fabrics. The tick marks SS26.

All 20
  1. 1 Twill 27.3%
  2. 2 Satin 21.7%
  3. 3 Jersey 10.0%
  1. 8 Denim 5.7%

Worn with

Share of the 111 looks with denim that also had each detail.

Colors

Garments

  • Jeans 64%
  • Jacket 21%

Patterns

Everything worn with denim

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Denim in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 111 looks, filterable by designer, city and color
Top 3 designers All 29 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was denim at the Milan Fashion Week SS27 womenswear shows?
Denim appeared in 111 looks from 29 designers. That is 5.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is denim a trend for spring 2027?
Rising on the runways. Its share of looks is 5.7%, up from 4.2% in SS26.
Which designers showed the most denim for SS27?
Dolce & Gabbana (11 looks), Brunello Cucinelli (11 looks) and Diesel (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all womenswear looks in the scope. The change compares that share with SS26.