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Patterns, SS27 menswear

Conversational appeared in 1.9% of looks at the SS27 menswear shows, down from 2.9% in SS26. 43 designers showed the trend across 91 looks.

Share of looks
1.9%
Change vs SS26
−1.0 pts
2.9% → 1.9%
Looks
91
of 4,855
Designers
43
of 166

Number 7 of 12 patterns by share of looks. Also measured in Paris (2.5%).

Updated September 29, 2026

Ancellm, SS27 menswear, Conversational, look 10
Im Men, SS27 menswear, Conversational, look 31
Shinyakozuka, SS27 menswear, Conversational, look 22

Looks

11 of 91 looks, across designers.

  • William Fan, look 34
  • Kenzo, look 41
  • Wooyoungmi, look 25
  • Egonlab, look 33
  • Etro, look 2
  • Masu, look 28
  • Kim Shui, look 26
  • Burberry, look 41

+80 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with conversational, by designer.

  1. 1 Wooyoungmi 8
  2. 2 Kenzo 5
  3. 3 Undercover 5

40 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among patterns. The tick marks SS26.

All 12
  1. 1 Striped 18.9%
  2. 2 Checked 9.1%
  3. 3 Abstract 4.3%
  1. 7 Conversational 1.9%

Worn with

Share of the 91 looks with conversational that also had each detail.

Colors

  • White Conversational 18%
  • Black Conversational 12%

Garments

  • Conversational Jacket 26%
  • Conversational Shirts 25%

Fabrics

  • Conversational Twill 26%
  • Conversational Poplin 14%

Patterns

Everything worn with conversational

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

  1. 1 Paris 2.5%47 looks
  2. 2 London 2.1%9 looks
  3. 3 Milan 1.7%22 looks
  4. 4 New York 1.4%7 looks

More menswear trends

All 211
Undercover, SS27 menswear, Letters & Numbers, look 33

Letters & Numbers

1.8% of looks · +1.5 pts

Key patterns
Wisharawish, SS27 menswear, Striped, look 1

Striped

18.9% of looks · +1.5 pts

Key patterns
Beautiful People, SS27 menswear, Ombre, look 9

Ombre

1.3% of looks · +0.8 pts

Key patterns
Masu, SS27 menswear, Checked, look 30

Checked

9.1% of looks · +0.9 pts

Key patterns
Ernest W. Baker, SS27 menswear, Animal, look 5

Animal

1.5% of looks · +0.1 pts

Key patterns

Conversational in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 91 looks, filterable by designer, city and color
Top 3 designers All 43 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was conversational at the SS27 menswear shows?
Conversational appeared in 91 looks from 43 designers. That is 1.9% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is conversational a trend for spring 2027?
Fading on the runways. Its share of looks is 1.9%, down from 2.9% in SS26.
Which designers showed the most conversational for SS27?
Wooyoungmi (8 looks), Kenzo (5 looks) and Undercover (5 looks).
Which fashion week showed the most conversational?
Paris, where 2.5% of looks carried it (47 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.