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Patterns, SS27 menswear

Letters & numbers appeared in 1.8% of looks at the SS27 menswear shows, up from under 1% in SS26. 48 designers showed the trend across 88 looks.

Share of looks
1.8%
Change vs SS26
+1.5 pts
0.3% → 1.8%
Looks
88
of 4,855
Designers
48
of 166

Number 8 of 12 patterns by share of looks. Also measured in Paris (2.0%).

Updated September 29, 2026

Undercover, SS27 menswear, Letters & Numbers, look 33
Études Studio, SS27 menswear, Letters & Numbers, look 7
Ancellm, SS27 menswear, Letters & Numbers, look 7

Looks

11 of 88 looks, across designers.

  • Tommy Hilfiger, look 40
  • Gmbh, look 29
  • Jw Anderson, look 17
  • Agro Studio, look 5
  • Labrum London, look 4
  • Libertine, look 54
  • Louis Vuitton, look 74
  • Ralph Lauren, look 57

+77 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with letters & numbers, by designer.

  1. 1 Comme Des Garçons Homme Plus 9
  2. 2 Jw Anderson 6
  3. 3 Tommy Hilfiger 6

45 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among patterns. The tick marks SS26.

All 12
  1. 1 Striped 18.9%
  2. 2 Checked 9.1%
  3. 3 Abstract 4.3%
  1. 8 Letters & Numbers 1.8%

Worn with

Share of the 88 looks with letters & numbers that also had each detail.

Colors

Garments

  • T-Shirts 42%
  • Sweatshirt 13%

Fabrics

Everything worn with letters & numbers

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

  1. 1 New York 2.3%11 looks
  2. 2 London 2.1%9 looks
  3. 3 Paris 2.0%37 looks
  4. 4 Milan 1.3%17 looks

More menswear trends

All 211
Wisharawish, SS27 menswear, Striped, look 1

Striped

18.9% of looks · +1.5 pts

Key patterns
Beautiful People, SS27 menswear, Ombre, look 9

Ombre

1.3% of looks · +0.8 pts

Key patterns
Masu, SS27 menswear, Checked, look 30

Checked

9.1% of looks · +0.9 pts

Key patterns
Ernest W. Baker, SS27 menswear, Animal, look 5

Animal

1.5% of looks · +0.1 pts

Key patterns
Etro, SS27 menswear, Paisley, look 3

Paisley

0.6% of looks · ±0.0 pts

Key patterns

Letters & Numbers in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 88 looks, filterable by designer, city and color
Top 3 designers All 48 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was letters & numbers at the SS27 menswear shows?
Letters & numbers appeared in 88 looks from 48 designers. That is 1.8% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is letters & numbers a trend for spring 2027?
Rising on the runways. Its share of looks is 1.8%, up from under 1% in SS26.
Which designers showed the most letters & numbers for SS27?
Comme Des Garçons Homme Plus (9 looks), Jw Anderson (6 looks) and Tommy Hilfiger (6 looks).
Which fashion week showed the most letters & numbers?
New York, where 2.3% of looks carried it (11 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.