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Patterns, SS27 menswear

Graphic appeared in 2.6% of looks at the SS27 menswear shows, down from 4.4% in SS26. 56 designers showed the trend across 126 looks.

Share of looks
2.6%
Change vs SS26
−1.8 pts
4.4% → 2.6%
Looks
126
of 4,855
Designers
56
of 166

Number 5 of 12 patterns by share of looks. Also measured in Paris (2.5%), Milan (2.5%).

Updated September 29, 2026

Ralph Lauren, SS27 menswear, Graphic, look 48
Thom Browne, SS27 menswear, Graphic, look 3
Shinyakozuka, SS27 menswear, Graphic, look 4

Looks

11 of 126 looks, across designers.

  • Moschino, look 19
  • Msgm, look 9
  • Philipp Plein, look 29
  • Labrum London, look 33
  • Chopova Lowena, look 34
  • Jw Anderson, look 26
  • Hermès, look 13
  • Sacai, look 40

+115 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with graphic, by designer.

  1. 1 Undercover 12
  2. 2 Ralph Lauren 9
  3. 3 Philipp Plein 8

53 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among patterns. The tick marks SS26.

All 12
  1. 1 Striped 18.9%
  2. 2 Checked 9.1%
  3. 3 Abstract 4.3%
  1. 5 Graphic 2.6%

Worn with

Share of the 126 looks with graphic that also had each detail.

Colors

Garments

  • T-Shirts 40%
  • Shirts 12%

Fabrics

Everything worn with graphic

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

  1. 1 London 5.3%23 looks
  2. 2 Paris 2.5%46 looks
  3. 3 Milan 2.5%33 looks
  4. 4 New York 2.1%10 looks

More menswear trends

All 211
Undercover, SS27 menswear, Letters & Numbers, look 33

Letters & Numbers

1.8% of looks · +1.5 pts

Key patterns
Wisharawish, SS27 menswear, Striped, look 1

Striped

18.9% of looks · +1.5 pts

Key patterns
Beautiful People, SS27 menswear, Ombre, look 9

Ombre

1.3% of looks · +0.8 pts

Key patterns
Masu, SS27 menswear, Checked, look 30

Checked

9.1% of looks · +0.9 pts

Key patterns
Ernest W. Baker, SS27 menswear, Animal, look 5

Animal

1.5% of looks · +0.1 pts

Key patterns

Graphic in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 126 looks, filterable by designer, city and color
Top 3 designers All 56 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was graphic at the SS27 menswear shows?
Graphic appeared in 126 looks from 56 designers. That is 2.6% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is graphic a trend for spring 2027?
Fading on the runways. Its share of looks is 2.6%, down from 4.4% in SS26.
Which designers showed the most graphic for SS27?
Undercover (12 looks), Ralph Lauren (9 looks) and Philipp Plein (8 looks).
Which fashion week showed the most graphic?
London, where 5.3% of looks carried it (23 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all menswear looks in the scope. The change compares that share with SS26.