White appeared in 30.8% of looks at the SS27 menswear shows, up from 26.8% in SS26. 191 designers showed it across 1,496 looks.
- Share of looks
- 30.8%
- Change vs SS26
- +4.0 pts
- 26.8% → 30.8%
- Looks
- 1,496
- of 4,855
- Designers
- 191
- of 166
Number 2 of 57 colors by share of looks. Also measured in Paris (24.8%), Milan (33.9%), London (33.3%), New York (45.9%), Tokyo (26.9%).
Updated September 29, 2026
11-0601 TCX, #F4F9FF
Looks
11 of 1,496 looks, across designers.
-
Agnes B, look 1 -
Edis Pala, look 15 -
Dior Men, look 18 -
Palomo Spain, look 14 -
Pronounce, look 14 -
Simone Rocha, look 36 -
Soshiotsuki, look 3 -
Beautiful People, look 20
+1,485 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with white, by designer.
- 1 Ralph Lauren 41
- 2 Thom Browne 33
- 3 Dolce & Gabbana 33
188 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks SS26.
- 1 Black 39.4%
- 2 White 30.8%
- 3 Elemental Gray 12.8%
The full ranking of 57 colors
This preview shows the top three.
Worn with
Share of the 1,496 looks with white that also had each detail.
Everything worn with white
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 45.9%222 looks
- 2 Milan 33.9%450 looks
- 3 London 33.3%145 looks
- 4 Paris 24.8%461 looks
White in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 1,496 looks, filterable by designer, city and color |
| Top 3 designers | All 191 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was white at the SS27 menswear shows?
- White appeared in 1,496 looks from 191 designers. That is 30.8% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is white a trend for spring 2027?
- Rising on the runways. Its share of looks is 30.8%, up from 26.8% in SS26.
- Which designers showed the most white for SS27?
- Ralph Lauren (41 looks), Thom Browne (33 looks) and Dolce & Gabbana (33 looks).
- Which fashion week showed the most white?
- New York, where 45.9% of looks carried it (222 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.