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Colors, Milan Men's Fashion Week SS27 menswear

Coffee appeared in 2.6% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 3.6% in SS26. 19 designers showed it across 34 looks.

Share of looks
2.6%
Change vs SS26
−1.0 pts
3.6% → 2.6%
Looks
34
of 1,329
Designers
19
of 39

Number 20 of 22 colors by share of looks. Also measured in all cities (2.7%), Paris (3.1%).

Updated September 29, 2026

Umit Benan, SS27 menswear, Coffee, look 15

18-1426 TCX, #844B4D

Giorgio Armani, SS27 menswear, Coffee, look 61

Looks

11 of 34 looks, across designers.

  • Etro, look 8
  • Antonio Marras, look 34
  • Marni, look 8
  • Emporio Armani, look 62
  • Diesel, look 22
  • Ralph Lauren, look 56
  • Dolce & Gabbana, look 19
  • Brunello Cucinelli, look 13

+23 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with coffee, by designer.

  1. 1 Giorgio Armani 8
  2. 2 Onitsuka Tiger 3
  3. 3 Dolce & Gabbana 3

16 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.9%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 20 Coffee 2.6%

Worn with

Share of the 34 looks with coffee that also had each detail.

Garments

  • Jacket 56%
  • Pants 29%

Fabrics

Everything worn with coffee

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.9% of looks · +9.3 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 79

Ecru

5.4% of looks · +2.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

2.5% of looks · +1.1 pts

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors

Coffee in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 34 looks, filterable by designer, city and color
Top 3 designers All 19 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was coffee at the Milan Men's Fashion Week SS27 menswear shows?
Coffee appeared in 34 looks from 19 designers. That is 2.6% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is coffee a trend for spring 2027?
Fading on the runways. Its share of looks is 2.6%, down from 3.6% in SS26.
Which designers showed the most coffee for SS27?
Giorgio Armani (8 looks), Onitsuka Tiger (3 looks) and Dolce & Gabbana (3 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.